Ace Water Spa Case Study

integrity Water spa is a resort-type holi twenty-four hour period resort that offers traditional knead services through the use of hydr differentapy systems that utilise water jets in order to provide water therapy to its guests. It first clear in Del Monte Ave. , Quezon City in 2005. It prides itself as the Philippines first of all time European therapeutic spa concept. It is a spacious spa that has 20 unique and fully automated Ultrasonic Massage System fit with therapeutic aquatic jets that helps clients with different health benefits which depends on the type of massage and machine they will use. atomic number 53 Water Spa includes day spas, physical fitness clubs and gyms, and water resorts as their competitor. Examples are The Spa, Fitness First, and Splash Island. Compared to other day spas, the price of thaumaturgist Water Spa is much cheaper, which whole be Php. 480. 00 for adults and Php. 240. 00 for children 4ft. and below, while on other spas, the rates ranges for about few thousand pesos. However, other spas are more private than Ace Water Spa, because Ace Water Spa is a resort-type spa where everyone has access to the pools, while other spas start individual rooms for every customer.Compared to water resorts, the price of Ace water Spa is more expensive. Like for instance, the rates of Splash Island on weekdays costs Php. 250. 00 for adults and Php. 200. 00 for children. During holidays and weekends, their rates cost Php. 325. 00 for adults and Php. 250. 00 for children. On the other hand, water resorts only cater aqua thrills, adventure, and fun while Ace Water Spa offers massage services. Compared to fitness clubs and gyms, they focus on developing health and fitness. They have different exercise studios, machines and equipments, and personal training.Nevertheless, Ace Water Spa focuses on developing overall well-being through a variety of services. Ace Water Spa has been profitable on its first two age of operation. It has succes sfully differentiated itself from other day spas, fitness clubs, and water resorts. only if since it is a resort-type spa, there have been negative comments regarding the convenience of customers. The place foot sometimes be too crowded which results into uncomfortably experience of the customer. Although full(prenominal) traffic would be an advantage to Ace Water Spa, due to the meat of high profitable margin, they must also balance profitability and customer satisfaction.