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childrens needs February 2012 | | |Assignment 1: | |Explain what constitutes the physical and psychological needs of a three year old child. Explain how you would ensure that these physical and | |psychological needs can ideally be met in a setting/nursery which the 3 year old child attends from 8 am to 6 pm, 5 days a week. Reading for your assignment. Though we provide some recommended books and chapters, (see below) you need to read around the subject as much as possible and not limit yourself to just the recommended readings. Recommended reading from your prescribed text books:- Macleod-Brudenell, I,& Kay, J (2008, Second Ed) Advanced Early Years for Foundation Degrees & Level 4/5 Harlow: Heinemann Chapters 4, 5 and 9 Montessori Centre International (MCI) (undated a) Module 2 Child Development London: MCI Chapters 1 and 3 (pg 39 – 42) Montessori Centre International (MCI) (undated b) Module 4 Contemporary Issues London: MCIChapters 1, 3, 4 and 5 Montessori Centre Internat ional (MCI) (undated c) Module 5 Childcare and Health London: MCI Additional reading to consider for this assignment:- Montessori International (Issue 94, January – March) (Various articles in this issue of the magazine are relevant) Unicef (2008) Convention on the Rights of the Child, available from http://www. unicef. org/crc/ This assignment focuses on the importance of supporting the child’s well-being. Although, you will be given guidelines and additional reading material to assist you in the writing of this assignment, it is important for you to read as widely as you can.You will also need to consider the specific requirements within your own country. In these tutorial guidelines, the assignment question will be broken down into sections, giving you some pointers to consider when preparing your answer for submission. In order to enable you to focus on the different aspects of the questions, each has been given a weighting. These are the maximum marks that can be awarded for this part of the answer. The other 25% of the marks cover structure, expression and presentation (Take note of the marking table on the assessment sheet that you have received). WORKING ON THIS ASSIGNMENTBegin by:- †¢ Work through the recommended chapters listed above, making notes as you did for your Study Skills assignment. Please note that you are not limited to these chapters – You may also find it useful to do some independent research in your local library or on the internet. Be careful to limit your reading to academically sound sources – Wikipedia is not a safe site to use and should be avoided. (Remember to keep a record of the source document for later referencing and bibliography). †¢ Go through the extended guidelines below, and begin to gather information for your answer. Make note of any questions you have regarding this assignment and send them through to me. These questions and their answers will then form the second half of this f irst tutorial (the Q&A) which will be emailed to you so that you can take the information into consideration before finalising your essay for submission. Start to work on your answer:- 0 Study skills recap – †¢ Organise your information and thoughts into a logical, structured argument, addressing each of the important / main bullet points. Ensure that there is an overall flow to the information, and that each section links back to the question posed. Begin with an introduction that will state what you are going to cover in the main body of the essay. The introduction should be  ± 5-10% of the total length of the essay. Draw your argument to a conclusion at the end. †¢ Reference each time you paraphrase ideas you have read during your research for the essay, as well as the first time you include specific terminology in any one essay. In this essay you should ensure that you are quoting from academically sound sources. †¢ Find three or four relevant quotes that will support your argument.Use MCI protocol when referencing and quoting. CONTENT GUIDELINES FOR THIS ASSIGNMENT Identify and define the specific physical needs of a three year old child – including exercise and rest, diet, health and safety. (10) †¢ Briefly define what is meant by physical needs, including exercise and rest, diet, health and safety . †¢ Identify the specific physical needs of a three year old. Give a full explanation of how these physical needs should ideally be met by an early years setting/nursery which offers care from 8am to 6pm five days a week. (17. ) – Consider for example, how you could provide for gross and fine motor skills. Also think about safety issues (such as appropriate clothing for specific weather conditions), access to fresh air and ventilation in the classrooms, opportunities for rest, etc. – Give practical examples of what a setting would do to ensure the child’s well being as an essential pre-requisite to effective learning. Identify and define the psychological needs of a three year old child – focus on emotional and social needs. (10) †¢ Briefly define what is meant by psychological needs, focus on emotional and social needs.Your definition should briefly consider the needs for survival, participation and belonging. †¢ Identify the specific psychological needs of a three year old. Give a full explanation of how the psychological needs should ideally be met in an early years setting/nursery which offers care from 8am to 6pm five days a week. (17. 5) – Explain how the three year old’s emotional and social needs can be met. Here you should be looking at consistency, predictability and availability of care. – Explain how the children’s well-being and sense of belonging are promoted. Focus on settling in procedures and transitions, availability of a key person and liaison with parents. – Give practical examples of how you could make a three year old comfortable, settled, at ease and ready to actively participate in the daily life of the nursery. Having discussed the physical and psychological needs of a three year old relate these to relevant articles in the UNCRC (United Nations Convention on the Rights of the Child) which inform the statutory requirements for best practice in early years settings/nurseries in your country (20) –Briefly explore the general underlying principles (especially that of survival, protection and participation) which underpin the relevant articles of the UNCRC. (supplied with this tutorial) – Link these principles to the child’s needs. 0 Study skills recap – †¢ Your conclusion should summarise what you have said, without adding or introducing anything new. †¢ The word count includes references and quotes, but excludes bibliography †¢ Remember to use double line spacing and to number the pages of your document Finalising your answer:- †¢ R ead through your essay, checking your spelling, grammar and referencing format. Make sure your argument has a logical flow, and that you have answered each aspect of the question fully, in your own words. †¢ Fill in the cover sheet, including all necessary details. Check that your word count is within the accepted limit. †¢ Compile or finalise your bibliography using the correct format. (Follow the MCI protocol as outlined in your Student Handbook. ) 0 Study skills recap – Your bibliography must include full entries for all sources that you have referred to in your essay, as well as other books, articles, websites etc that you have read or consulted in preparation for this assignment.Bibliography:- Macleod-Brudenell, I, & Kay, J (2008, Second Ed) Advanced Early Years for Foundation Degrees & Level 4/5 Harlow: Heinemann Montessori Centre International (MCI) (undated a) Module 2 Child Development London: MCI Montessori Centre International (MCI) (undated b) Module 4 C ontemporary Issues London: MCI Montessori Centre International (MCI) (undated c) Module 5 Childcare and Health London: MCI

Health Psychology: Stress and Well Being

Health Psychology: Stress and Well Being Shavonia Finley PSY 101: Introduction to Psychology Destiny Champion February 14, 2011 Health Psychology: Stress and Well Being In everyone’s life a little stress must fall. We all have to deal with daily hassles and various personal stressors that effect our emotional and physical health. The manner in which we deal with these stressors can alleviate or reduce stress or it can make things worse. Mind and body issues have bemused philosophers and psychologists since the ancient Greeks; however recently a new subfield in psychology has immerged to investigate the subject. Health psychology focuses on psychological factors and how they relate to wellness and illness. This would include prevention, diagnosis, and treatment of various medical ailments. More specifically, psychoneuroimmunology is a growing field dedicated to examining how psychological factors, the immune system, and the brain work together. For most people life is filled with small hassles that recur on a regular basis. Busy schedules at home and at work coupled with a traffic filled commute before your day even gets going can cause stress. These stressors are known as background stressors and are the most easily dealt with. They are the daily hassles that irritate us, do not require much coping, and are soon forgotten. Other background stressors can be classified as long term, chronic problems. Dissatisfaction with work, a relationship that is not fulfilling, or a culmination of minor stressors can manifest into health problems such as psychological symptoms, backaches, sore throat, or even the flu [ (Feldman, 2009) ]. The opposite of the daily hassle is uplifts. These are those positive little things that make us feel good. Uplifts are usually temporary, but when we experience more uplifts than stressors we experience less psychological symptoms. An example of an uplift might be something like getting a compliment or completing a task. Stressors such as the terrorist attack in 2001 or Hurricane Katrina in 2005 are classified as cataclysmic events. Cataclysmic events are experienced by many people at once and usually do not have potent, lingering effects. Social support is abundant because so many people share the same first-hand account of the event and can understand each other’s feelings. Another major category of stressors is personal stressors. This would be brought on by things that are more personal such as the loss of a job or the death of a loved one. These types of stressors yield an immediate response that tapers over time allowing us to better cope. How we initially react to a stressor shows that there is a direct link between our mental and physical functions. Walter Cannon’s research in biological psychology, early in the 20th century, led him to describe the â€Å"fight or flight† response of the sympathetic nervous system to perceived threats to physical or emotional security (Feldman, 2009). The body reacts with an increase in heart rate and blood pressure, increase in perspiration, hearing and vision become more acute, and the hands and feet become cold due to blood being directed to large muscles in preparation for fight or fleeing. Hans Selye took this a little further and popularized the concept of stress in the 1950’s. His theory, which he called general adaption syndrome, suggests all individuals have the same or similar response to threatening situations. He believed that not only did the sympathetic nervous system respond, but also the adrenal cortex and the pituitary gland. The theory is that enough epinephrine, or adrenaline, is produced to focus the body on immediate self preservation and shut down other functions such as digestion, reproduction, tissue repair, and the immune system. A constant threat or stressor would leave these functions inhibited and cause the individual to be susceptible to illness (Richmond, 1997). This inhibition of bodily functions can also exacerbate an existing illness. There are three stages; alarm and mobilization when the stressor is realized, resistance or the attempt to cope, and if coping was not adequate, exhaustion and the onset of negative consequences. One example of how stress can leave someone vulnerable to illness is clear when we look at the case of an adolescent girl named Tatiana. Tatiana has had to take on parental responsibilities for her little sister for the past several years, giving up all social time with her friends to do so. She has also had knowledge of the financial difficulties her parents have had to deal with recently. To make matters worse, she has had to move from her home, just as she is starting middle school, to a whole new state. Recently she presented with severe abdominal pains from constipation. None of the over-the-counter remedies helped and she was admitted to the hospital. She was diagnosed with a virus that paralyzed her intestines so the doctor gave her antibiotics and a special diet to follow. Unfortunately, her condition continued to decline and the doctors decided her symptoms were psychosomatic, implying her illness was not real. She eventually lost all muscle function in her arms and legs and was confined to a wheelchair. She then was enrolled in a program run by a health psychologist designed to treat psychophysiological disorders. Since her physical ailments were already being treated by a pediatrician they could concentrate on the psychological and emotional difficulties and how they all interacted. After two months in the program, Tatiana is now able to walk on her own and is no longer having digestive difficulties. As she has stated, â€Å"I was very angry with my parents. They never asked me what I wanted. They treat me like a baby, but they want me to do grown-up stuff. I hated them for that† (Wells, 2011). While Selye’s theory has impacted our understanding of stress, it has also been challenged. His theory suggests that no matter what the stressor, the biological reaction will be similar in all individuals. Health psychologists today believe the reaction is also determined by how the individual appraises the situation or stressor. For example, another adolescent in Tatiana’s situation may simply have acted out instead of becoming ill. The situation could have been perceived by another as stressful, but not unusual, therefore the different perception would result in a different outcome. Due to these differences in perspective, there has been an increased focus on psychoneuroimmunology and stress. Psychoneuroimmunology takes a broader approach to stress. It focuses more directly on the outcomes of stress; three main consequences have been identified. First, the physiological results of stress include increased blood pressure, hormonal activity, and an overall decline in the effectiveness of the immune system. Second, stress can cause people to behave in ways that are not productive and even harmful such as drug, alcohol, or nicotine use, poor eating habits, and a decrease in sleep. Third, indirect consequences that can cause a decline in health and the likelihood that medical advice will be ignored if ever sought. One of the biggest illnesses associated with stress is coronary heart disease. You may know someone who is always in competition with others, is easily irritated, or is overly aggressive. We all feel this way sometimes, but there are those who carry the set of personality traits know as the Type-A behavior pattern. Then there are those who fall into Type-B behavior pattern which is more patient, noncompetitive, nonaggressive, and cooperative. These two behavior types are the polar ends of a continuum and most people fall somewhere in the middle. Type-A personalities in males are highly associated with coronary heart disease. Hostility seems to be a key factor since it triggers the production of epinephrine and norepinephrine, increases heart rate, and raises blood pressure. When this response is exaggerated and continuous there is an increased incidence of coronary heart disease (Feldman, 2009). For most of society stress has been recognized as a part of life. Therefore people have devised many ways to control, reduce or tolerate it. These methods are known as coping and are often utilized in multiples. The most common methods of coping with stress are emotion-focused and problem-focused. Emotion-focused coping focuses on people trying to change the way they feel about or perceive a problem; like looking on the bright side. Problem-focused coping strategies include modification of the source of the stress; an example would be learning how to fix your own car to maintain and avoid costly repairs. Common coping methods vary widely in individuals. Most will choose healthy resolutions such as relaxation techniques to slow down the sympathetic nervous system. These include exercise, meditation, prayer, joining a support group, or any other activity that relaxes you such as painting or listening to music. There are also those who will choose unhealthy courses of action. For them alcohol use is the number one choice. Others may choose to use drugs, nicotine, overeat, or starve themselves. Some people choose yet another course of action called learned helplessness. This is when someone is faced with a situation that seems intolerable and they eventually give up. Their environment has ingrained in them that certain situations cannot be controlled or changed regardless if it can or not. The opposite would be the person with a hardy personality. They seem to have the most success with dealing with stress. This personality type has three distinct characteristics: commitment, challenge, and control. They usually throw themselves into whatever they are working on, they believe change is the norm in life rather than stability, and they give the perception that they can influence the events in their lives. Managing stress before it becomes too difficult to control is another aspect of coping. Having a healthy perspective of most situations will allow you to prioritize your life reducing the potential stressors. Also, having a realistic self image and reasonable expectations will allow you to set appropriate goals. The achievement of such goals will result in an uplift rather than a perceived failure. Once stress can be managed there can be a pursuit for happiness. Over the course of a life there will be times that are happier than others or not happy at all. In a study performed by Carol Ryff it was determined that happiness can be measured in six dimensions; prior studies did not include as many dimensions (1989). The dimensions described in her study would be self acceptance, positive relations with others, autonomy, environmental mastery, purpose in life, and personal growth. Her study surveyed 321 men and women of varying ages. Someone scoring high would possess a positive attitude toward themselves including their good and bad qualities. They would also show empathy towards others and understand the give and take of relationships. Autonomy is seen in someone who is independent and able to resist social pressures. Someone who has become an environmental master has a sense of competence in controlling external activities. Believing you have a purpose in life means you have goals and a sense of direction. Finally, having a feeling of continued development and openness to new experiences shows personal growth. Another study used the person-environment fit theory to compare work and family experiences to the person’s values and how they relate to stress and well-being. The idea behind the study was to see if the amount of supplies we value influences well-being when they increase and decrease. The dimensions looked at were autonomy, relationships, security, and segmentation. Person – environment fit theory says that stress occurs when there is a perceived mismatch between the environment and a person’s goals, desires, and values (Edwards & Rothbard, 1999). Cognitive appraisal is directly incorporated into the concept of stress. Basically, person – environment theory predicts well-being when there is a perceived match in environment and values. The opposite, or stress, occurs when there is a mismatch. The onset of stress will cause mental and physical strain and stimulate efforts to cope. There are three reasons why well being should be higher when autonomy supplies and values are both high rather than low. First, high autonomy supplies may consist of high supplies for responsibility and authority, in other words accomplishment and status, which many people value. Second, desiring and attaining high levels of autonomy possibly constitutes a supply for values pertaining to accomplishment and adjustment. Third, autonomy allows for freedom to allocate time and resources to meet life’s high demands. High control in addition to high demands gives people the ability to successfully cope with challenging situations, which leads to satisfaction and growth. The next dimension is relationships or personal connections with other people. People are naturally motivated to establish and maintain relationships. This is true at work and with family members. Relationships play such a dominant role in stress research because they provide social support that facilitates coping with stress and achieving well-being. When a person has a desire for strong connections with others it suggests they have achieved ambitious goals regarding social integration. The third dimension of well being is security, which is defined as â€Å"the belief that membership in a role is stable and likely to continue† (Edwards & Rothbard, 1999). An example would be the feeling of job security or security within a marriage. Security is yet another basic human motive. Finally, the degree of separation or insulation there is between work and family is segmentation. Keeping your family stresses and work stresses separate requires an active effort on the part of the person. Managing boundaries between the two allows the person to inhibit the transfer of stressful experiences between the two. The study of mental and physical well being done by health psychologists and psychoneuroimmunolgists is still relatively new and is opening the door to many new career fields. The opportunities for careers in health psychology in this country are plentiful. Medical settings, especially medical centers, have expanded their employment opportunities for psychologists. In addition to medical centers, health psychologists often work in colleges and universities, medical schools, health maintenance organizations, rehabilitation centers, pain management centers, public health agencies, hospitals, and private consultation/practice offices [ (American Psychological Association: Health Psychology, 2011) ]. In addition to the specific skills that psychologists offer to patients and staff in the medical community, psychologists offer a unique perspective that assists other healthcare professionals make certain that health care is helpful and cost-effective. Health psychologists have focused on how life’s ups and downs can affect our mental and physical health. They have stirred professional and public interest in how biology, the environment, and our behaviors influence health and illness. Their studies have provided us with methods of coping and anaging stress so it is possible to maintain a healthy lifestyle. The more we learn about the relationship between biology, our environment, and behavior the better equipped we will be at preventing, diagnosing, and managing chronic illness. References American Psychological Association: Health Psychology. (2011). Retrieved January 27, 2011, from APA Division 38: http://www. health-psych. org/abouthowtobecome. cfm Edwards, J. R. , & Rothb ard, N. P. (1999). Work and Family Stress and Well-Being: An Examination of Person-Environment Fit in the Work and Family Domains. Organizational Behavior and Human Decision Processes , 77 (No. 2), 85 – 129. Feldman, R. S. (2009). Understanding Psychology (9th ed. ). New York: McGraw-Hill. R. L. Richmond, P. (1997). The Psychcology of â€Å"Stress Management†. Retrieved January 2011, from A guide to psychology and its practice: http://www. guidetopsychology. com/stress. htm Ryff, C. D. (1989). Happiness is Everything, or Is It? Explorations on the Meaning of Psychological Well-Being. Journal of Personality and Social Psychology , 57 (No. 6), 1069 – 1081. Wells, T. (2011, February 5). (S. Finley, Interviewer)

Hartmann’s Ego Development and Adaptation Essay

Heinz Hartmann’s Ego Development and Adaptation was a more comprehensive development of Sigmund Freud’s theory of Psychoanalysis. In the theory Freud divided the human mind into the id, ego and superego with each part having a specific function. The id was the internal instinctive drive for satisfaction of basic human needs and desires. The ego developed in a person to counter the id and its basic drive. The ego in some quarters is known as pride since it separated man from animal by controlling unbridled instinctive behavior. The superego constituted the conscience of the person and helped to balance the id and the ego, allowing either to operate only as necessary to satisfy basic human desires while maintaining the dignity of the individual (Hartmann, 1958). This paper is a summary of Hartmann’s theory on Ego Development and Adaptation. Ego Development and Adaptation Like Freud, Hartmann believed that the ego developed as a result of human interaction with the environment. This environment provided external stimuli such as rebuke by parents and mistakes such as falling down a slippery floor that shaped the way a person interacted with his environment after the experience (Hartmann, 1958). However, he went further to assiduously study ego functions hence coming up with a general psychology and a clinical instrument to evaluate the functioning of an individual and formulate therapeutic interventions. He believed that the ego was not formed just by external influences but also has innate capacities such as perception, attention, memory, concentration, motor coordination, and language. Under what he termed an average expectable environment these capacities developed independently of libidinal and aggressive drives; consequently they were not products of frustration and conflict (Hartmann, 1958). Nevertheless, he agreed that the human condition was inextricably embroiled in conflict thus some of the functions were shaped and conditioned by such conflicts. Aggressive and libidinal drives therefore helped shape these functions in the face of the conflicts (Hartmann, 1958). Conclusion So according to Hartmann the duty of the psychoanalyst is to neutralize the impulses shaped by conflict so as to expand conflict free functions. Only in this way can the psychoanalyst help facilitate the proper adaptation of the individual to his environment (Hartmann, 1958).

American Exceptionalism Essay Example | Topics and Well Written Essays - 500 words

American Exceptionalism - Essay Example The American society is basically established itself because of the right choice of power over tyranny was deliberate. The privatization and rights of the property are mainly due to the exceptionalism that socialism and properties belong to the government were not right choices argued by new Americans. In their opinion democratic style of ruling over the country maintain civic system through which new American powerful member of the society can impose order among themselves. The issue of the private property that it should be a key right of the citizens didn’t hold a large agreement. When public ownership ideas were raised they were not taken seriously hence the preface of "exceptionalism† as an alternative to later personification of socialism rests on an assumption of a choice that did not in fact exist at the time. By avoiding the real factors like incentives to the citizens is generally accepted as undesirable theory and clearly focusing on the subjective and ideolog ical factors. This put forward the idea of Exceptionalism. The image of the America is like shinny city on the hill. It is a powerful attraction for every one who is seeing it from far away from the plains. But this image has turned down. Due to globalization people would know that if the American exceptionalism will still there then it would definitely pose some negative sights. The scholars have started to think about the after affects of the Iran war. It would create the trouble for the America and can damage its future.

McDonalds Coursework Example | Topics and Well Written Essays - 4000 words

McDonalds - Coursework Example Generally, economic factors can be divided into two parts namely Macroeconomic and Microeconomic factors. Macroeconomic factors used to have a significant role in controlling the performance of any business Unit. If the interest rates are on the higher side, the borrowing money in order to expand the business may not be possible for smaller business units. For bigger companies like McDonalds it is also a problem as they have to rely on their own profit to expand their business and set up new units. On the other hand, higher rate of unemployment helps the business unit to hire more workers in comparatively lesser salary; therefore the operating profit will increase considerably. In recent time, the status of the global economy has direct impact on the business of McDonald. With the growing popularity and to expand their business all over the globe, most of the profit earned by the company is now being used in setting up new outlets. So the level of operating profit is coming down for the company. In modern world, like every other company to be at the top it is winning at any cost for McDonalds. This win at any cost is refers to increasing the stock price of the company. Now to do that it is compulsory to expand the business.

Patient Care Plan Essay Example | Topics and Well Written Essays - 2750 words

Patient Care Plan - Essay Example He has been on hemodialysis 3 times a week. The patient was diagnosed to have ESRF one year ago. He has history of hypertension for 25 years and history of type-2 diabetes mellitus for 22 years. Other than these, the patient is also a known case of ischemic heart disease diagnosed 12 years ago and for which he underwent GAGs in 1999. He also has mild Parkinsons disease, diagnosed 6 years ago. he suffers from dementia too. There is history of recurrent falls, but with no eventful fall so far. He has a pressure ulcer on his right toe. Alison is irregular with his medication and follow-up. Despite appropriate education on dialysis, he refused the treatment initially. The patient is not allergic to any known medication. He lives with his wife and requires assistance for activities of daily living. There is history of episodic fecal and urinary incontinence which are managed by his wife. In this report, the pathophysiology, clinical interventions, medications, diagnostic tests and nursing care plan will be discussed with reference to the clinical condition of the patient. Examination: On admission to the hospital, Alison appeared conscious, alert and oriented to time, place and person. His Jugular Venous Pressure was not elevated. His temperature was high (35.3 deg.C), blood pressure was slightly on the lower side (120/60mmHg), respiratory rate was very high (78 per minute) and oxygen saturation in room air was 96 percent (normal limits). Examination of the cardiac region revealed ejection systolic murmur. Auscultation of the chest revealed basal crackles in the lower part of the lungs with reduced breath sounds in the right base. Abdominal examination and examination of central nervous system were unremarkable except for few tremors due to Parkinsonism. Alison has a permcath in situ for dialysis. He has a pressure ulcer on his right big toe. Diagnosis: Known patient of end-stage renal disease secondary to type-2 diabetes mellitus and hypertension

Correctional Mulicultural Substance Abuse Treatments Term Paper

Correctional Mulicultural Substance Abuse Treatments - Term Paper Example However, a new thinking has taken root in those who provide support and assistance to substance abusers that take into account the nuances inherent in a culturally-diverse society. This new paradigm produced what is called as â€Å"recovery movement† that includes the involvement of other stakeholders within the larger community. The old service delivery model was proven untenable, as people respond differently to substance abuse treatment based from their own cultural and ethnic backgrounds. Through this lens, prevention, cessation, detoxification interventions have now adopted this new approach. Multicultural realities are now recognized as having a big influence, and ultimately the eventual success, of any program. This is shown by the requirement that counselors need to undergo additional training in cultural and ethnic sensitivity, to enable them to administer these programs much better with higher chances of preventing recidivism among abusers. The new mentality is to tr eat abusers as victims and not as perpetrators of a crime, in light of the new thrust of an enlightened criminal justice system. Keywords: abuse, culture, ethnicities, language, programs, substance, treatment Introduction The drug menace has gotten worse over the years, with those who abuse illegal drugs in almost all spheres of society. Whether in high schools, in colleges and universities, in workplace situations, in non-profit organizations or even in the military, drug abuse has become prevalent. It has put a huge strain on government resources, and the fight against illegal drugs has not seen any improvement despite the best of efforts by many government agencies tasked in the â€Å"war on drugs† as it has become a very lucrative industry. People turn to drugs for a variety of reasons, in most instances trying it out first just for curiosity, but then people get hooked and they cannot shake their addiction anymore. It takes great willpower to desist from using illegal dr ugs and has been a big drain on government resources and also on the various agencies tasked to eradicate it. Some people turn to drug pushing in order to earn money while others use it for the â€Å"high.† Whatever is the underlying reason why a person gets hooked on drugs, there is always the heavy task of rehabilitating these drug addicts through the process of drug treatments, in case they want to regain back their normal lives. The criminal justice system, anchored on the three pillars of law enforcement by the police to catch drug criminals and users, the judiciary which is charged with trying those accused of the crime, and the corrections system which seeks to put in prison those found guilty, and eventually to rehabilitate all the drug victims, has fought a losing battle against this insidious menace which destroys lives and in turn, destroys the social fabric. A variety of approaches have been utilized in the later part of this fight against illegal drugs, that is, helping drug addicts and illegal substances abusers shake off their habit. This paper examines the techniques used to deal with abusers inside the corrections, based on multicultural realities. Discussion People respond differently to different approaches, as no two persons are exactly alike. The trend in health care today is what is

Social Person Perspective Matrix Assignment Example | Topics and Well Written Essays - 250 words - 1

Social Person Perspective Matrix - Assignment Example The government and unions supplied the workers with much needed safety & security per Maslow’s hierarchy; worker needs the organizational leaders appeared to be ignoring. This perspective includes psychological concepts such as self-awareness, self-esteem, and self-actualization, and effective interpersonal communication and relationships. Managing with the whole person concept in mind is critical for the manager’s role today to maximize available limited resources. The social person needs to be a primary focus for the manager as that is what determines the needs and motivations of the worker (Reza, 2009). Noe et al. (2003) state that the Social Person Perspective came at a time in history when there had previously been solely a focus on production and increasing efficiency and productivity, at the sake and discomfort of the people. The evolution of management received a well-needed infusion of human understanding which eased management – worker conflicts, ended misunderstandings, and continued to increase organizational production while improving employee morale. Within the motivational theories that were brought about as a result of the focus on the social person, the important thing to remember is to treat the staff you work with as team members, not staff that work for you. The manager is not above everyone else, but working with them to get the work completed timely and accurately. Do not resort to the autocratic method of management. The workplace is a collection of adults who value and respect their time and effort and expect the same in return. They will then return the same value and respect to their team members, which includes the manager (Noe et al., 2003). Warmoth, A. (1998, August). Humanistic psychology and humanistic social science. Reprinted from Humanity and Society (the journal of the Association for Humanist Sociology, 22(3) Retrieved March 20, 2011 from

Accounting research paper Example | Topics and Well Written Essays - 1500 words

Accounting - Research Paper Example Some researchers consider that some of the modern day accounting procedures such as receipts and ledgers were in practice during those periods but in a different way (King, 2006). Some scholars believe that writing originated from early inventory scripts at ancient warehouses more than twenty centuries ago. The idea that numerical calculating systems were in print language, does not surprise many archeologists and historians who continue to acknowledge that the version of human civilization entangles in the history of commerce (King, 2006). The details of the origin of monetary systems and commerce help in providing a historical description of the beginnings and advancement of accountancy, as commerce and accounting ran concurrently ever since their corresponding early development. It is for this reason that scholars often see accounting history as being inseparable from the history of business and finance (History of Accounting). This paper discusses the history of accounting from the early stages of recordings on clay tablets to present day generally accepted accounting principles. The paper highlights the major phases of accounting as well as the contribution of different governments and persons in the advancement of accounting systems. The double entry system of accounting originated in Assyrian, Chaldaean, and Sumerian civilizations at the home of the oldest commerce records. Financial strength of farmers coupled with increasing trading activities led to the expansion of businesses among communities residing in and around Mesopotamian valley. During this period, Babylonian became famous for the language of politics and business that spread to all the areas of Near East. Leaders held most domestic animals and land. They gave extensive importance to record-keeping practices. Accounting records were noted when sellers gave price quotations under authentication of an agreement (Chatfield, 1996). Accounting practices

Executive Compensation Research Paper Example | Topics and Well Written Essays - 750 words

Executive Compensation - Research Paper Example This essay demonstrates that Stumpff (2011) lamented that in the past three decades, executive compensation has been on a steady rise contrary to the growth of the average salary for employees, companies’ profitability, and even the national economy. In particular, between 1984 and 2004, it is reported that the executive compensation had recorded as the steady growth of 8.5% annually whilst the growth of company’s profitability only grew by 2.9% annually and the growth of per capita over the same period was only 2.9%. Stumpff (2011) further added that by 2006, company executives were earning 400 times more than average employees in America and the compensation was seemingly pegged on the size of the company and not necessarily the performance of the company.In a natural sense, if executive compensation was a reflection of a company’s performance then there would have been an equal growth of employees’ compensation to reflect the increased profitability. Mo reover, if the executive compensation would have been directly pegged on the financial performance of a company then it would not have recorded a steady growth, this is because the cyclical nature of business performance would have equally meant that executive compensation fluctuates rather than remain steady.   Conclusively, this present study asserts that executive compensation does not necessarily reflect the financial performance of an organization and also at times, it is excess especially when a company is performing poorly.  

Tourism and Its Impact on a Country's Image Research Paper

Tourism and Its Impact on a Country's Image - Research Paper Example 903). The power of image to significantly influence the outlook of individuals has been known from long. Thus, social psychologists had identified image as an affirmative and potent phenomenon, while the present day marketing research has extensively explored the capacity of brand and other images to guide consumer behavior (Elliot, Papadopoulos, & Kim, 2011, p. 521). The power of image is clearly discernible in tourism; and several important writings in the 1970s served to highlight the importance of image in anticipating travel behavior. As a consequence, tourism destination image (TDI) has emerged as an important perspective of research (Elliot, Papadopoulos, & Kim, 2011, p. 521). Several studies have been conducted with respect to the effect of image on traveler choice. However, the diversity in conceptualizations of place image denotes the absence of a theoretical basis and the fact that the research has been disjointed (Elliot, Papadopoulos, & Kim, 2011, p. 521). Among the sign ificant sectors of the economy that are experiencing rapid growth, tourism occupies a very important place. This sector has to countenance the possibilities and challenges that are posed by globalization. Tourism markets have traditionally been isolated from one another (Navickas & Malakauskaite, 2009, p. 37). An important development during the past few decades has been the diffusion of the boundaries between national businesses. The income of individuals and families has experienced a gradual increase, which in turn has made it attractive for them to travel longer distances, as tourists (Navickas & Malakauskaite, 2009, p. 37). Moreover, global tourism has benefitted enormously on account of the enhancement in the quality of tourist products and services, ingenious tourism marketing strategies, developments in communications and transport, and other related factors (Navickas & Malakauskaite, 2009, p. 37). The ever burgeoning tourism market is being avidly scrutinized by countries t hat are keen to control the major share of the profits of this industry. This especially holds good for countries that are dependent on tourism, and which depend almost exclusively on the travel industry and tourism to generate the much needed revenues (Navickas & Malakauskaite, 2009, p. 37). Contemporary existence is within a regime of super brands. This makes it out of the ordinary to consider a city, state, region or nation as a brand. The benefit of having brands is that the consumer finds it much less intricate to make a selection and that the consumer enjoys a particular brand (Gruescu, Pirvu, & Nanu, 2008, p. 253). If a place is to be rendered a center for the promotion and acceleration of economic development, then it seems logical to manage it as a brand. Such branding will procure an improved value and identity in what is essentially an ever increasingly competitive market (Gruescu, Pirvu, & Nanu, 2008, p. 253). It is essential for a branded approach to bring in focus, con sistency and to provide leadership that brings together community partners. In addition, such approach should ensure that it emerges as the fulcrum for adding value to customers; and this should be promoted by the combined marketing initiatives of the city (Gruescu, Pirvu, & Nanu, 2008, p. 253). In the context of the advanced economies of Central Europe, the chief driving forces of foreign policy have been accession to the European Union and integration into the global economy. In several instances, there has been

Columbian Exchange Essay Example for Free

Columbian Exchange Essay The term Columbian Exchange refers to the large-scale exchange of animals, plants, goods, diseases and people between the Old and New Worlds. This event is one of the more significant events of all-time as it marks the beginning of the modern era of history. Not only were Native Americans greatly impacted by the Columbian Exchange as it brought them devastation and catastrophe, but the Europeans were also affected as they benefited from the precious metals and agriculture they received. This exchange helps to explain why Europe was able to rise, prosper and go on to become a super power. The devastation of the Natives led to a great demand for labor which was met with the enslavement of approximately 12 million Africans over a 400 year period. While Africans were being sold as slaves and the Native Americans were being decimated by diseases introduced to them from the Old World, European nations took advantage of the depopulation and weakening of various cultures and more than likely had an easier time conquering this New World because of the diseases they spread. The exchange of foods and spices to Europe introduced foods like potatoes, tomatoes, and maize which became staples in European diet. These foods helped improve nourishment and vitamin intake and in turn led to an overall higher level of health amongst European people. â€Å"..This happened in no place that we could learn, but where we had been†(Thomas Hariot, 1589). The transfer of disease from the Old World significantly affected the Native Americans of the New World. For one, Native Americans began to become so desperate for a remedy that they began to convert from their cultural beliefs to Christianity as they believed that would bring an end to the disease as is evident in this quote; â€Å"†¦Some of the [Indian] Counselors were of the opinion, that by embracing Christianity the contagion would cease†. (2) Conversions to Christianity of course did little to curve the debilitating effects of disease on the Native American people as their population continued to drop at an alarming rate. Around 90% of the Native Population was depleted within a century and a half after the discovery of the New World by Christopher Columbus in 1492.(Faragher, 37) The ravaging of these Native American people by diseases does much to explain the incredible success of the Spanish as they conquered the Aztecs and later on the Inca civilization of the Andes, and Europe’s rather quick rise to success overall. It basically paved the way for the conversion and destruction of Native American traditions and culture. 1. John Mack Faragher, Out of Many ( New Jersey: Pearson, 2012), 37

Passion of fashion: Marc Jacobs

Passion of fashion: Marc Jacobs 1. Introduction 1.1 Background The reason leads Marc Jacobs be successful is his passion of fashion. In his early life, he not only worked in the field of fashion, but also spent his time on attending a school of art and design. He is a leading designer for Marc Jacobss products, who was born in 1963 in New York City. In addition, by the end of 1997, he was the Creative Director for French house Louis Vuitton (Emily R , 2009). By this major achievement, he decided to launch his first brand Marc Jacobs in 1986. After that, there are other two lines of the brand, which are Marc Jacobs Menswear in 1996 and Little Marc Jacobs in 2005 (New York Media, 2009). Marc Jacobs Daisy is the new feminine fragrance designed by Marc Jacobs which was launched in October, 2007 around the world. Moreover, the scent is presented as free and pure when it is said to be â€Å"the essence of a youthful spirit: sunny, happy, positively fresh and free†. (Moodie, 2002) 1.2 Theory Market segmentation and marketing mix are significant factors for analyzing. The market segmentation is the identification which distributes the market into different groups with similar characteristics, which allows the firm to better satisfy the needs of its potential consumers (James E, 2007). In addtion, according to Hall et al (2008), there are four main ways to segment the market; they are geography, demography, psychography and behavior. The marketing mix is a combination of marketing elements which is known as the 4Ps: product, price, place and promotion. It is considered in planning a marketing strategy which is necessary to sell a product effectively(Answers Corporation, 1999). The Marketing Mix includes product, price, place and promotion. Product is a good or service that meets consumers needs and makes profit to justify its continued existence (WebFinance Inc. 2009).According to Hall et al (2008: p.91), â€Å"Price needs to fit in with the nature of the product itself and the way in which it is being promoted and distributed to consumers.† In addition, products need to be available to customers in the place where they want to buy (Hall et al, 2008) and according to Hall et al (2008: p.106), â€Å"promotion is the attempt to draw attention to a product or business in order to gain new customers or to retain existing ones†. 1.3 Aim The purpose of this market research is to analyze an advertising of Marc Jacobs Daisy. The first aim is to indicate the segmentation of the advertising. Secondly, analyzing the theme and name of the advertising and what medium is used to promote it. The third aim is to evaluate how the price and the place be considered. Finally, recommendations and conclusion will be given. 2. Findings The advertisement was taken from photographer Juergen Teller; the view of it is reflected in the elegant of a new fragrance ‘Daisy. The idea of this is to launch the perfume in a field filled with daisies (FashionUnited, 2009).It shows a youthful girl is wearing underwear and lying on an untouched surrounding with daisies, holding the Daisy in her hands. Her eyes are closed and the poster looks as though there is a wonderful dreaming. Hence, the advertising is full of purity. In addition, the main tone is light colors, white and aqua. 3. Discussion 3.1 Marketing segmentation Marc Jacobs by segmenting geographically with sells Daisy in all of their own stores of different countries. For example, they are Europe, America and Africa. The stores are located in the main cities of a country, for example, London, New York and Shanghai. It means the consumer has ability to buy the product with fairly high income. In addition, it is divided into age and gender in demographic segmentation. The advertising of Marc Jacobs Daisy is represented as youth and elegance. According toSlapiton(2009), â€Å"Marc Jacobs Daisy is fresh, airy and feminine without being too sexy.† Therefore, Daisy is targeted to female, age from 18 to 25 or a small group of older of age above 35, who want to become younger. In short, Marc Jacobs segments the market into flourishing cities of different regions and sells to young female who interests in perfume. 3.2 Marketing Mix n 1.Promotion -Theme and color The emotion of the theme in perfume advertisements is essential because a well visual advertising is able to persuade consumers to purchase. In reality, companies always choose an attractive theme to advertise their product by using color emotion. From the view of advertisement, the main color green. Green means spring, new birth and environment awareness(Emily Gems. 2006). Therefore, this advertising is appropriate for the product and the theme of new birth and spring. -Product name Product name allows consumers to identify the goods and services of a company(Hall et al, 2008). From this perfume, Marc Jacobs used â€Å"Daisy† to promote it as daisy is one kind of flower and it represents as purity and innocence (Dgreetings,2009).Therefore, it could relate to the theme and the product perfectly. -Medium Marc Jacobs has promoted their printed advertisement of Daisy by several above-the-line mediums. Magazine is useful for targeting a particular audience or market segmentation. For example, the printed advertising of Daisy has published on Vogue which is a famous fashion magazine in the world. In addition, there is the development of electronic screen. Therefore, Marc Jacobs has used these mediums to promote their printed-advertising in their own store or some retailers shop and the Internet is one major advantage as it can be accessed by consumers all over the world. In conclusion, Marc Jacobs has provided some useful promotion to publish their printed advertisement of Daisy. n 2. Product -Appearance Consumers all prefer to buy the products which are functional and good-looking. At the centre of Daisy perfume is a floral note with a vintage edge, violet. Women all like flower, especially for this huge flowers decoration in the bottle, it looks very remarkable, although Daisy is not very functional. -Color White is the main color from the figure of advertising. According to Sibagraphics(2009), white in Europe means marriage, angels and peace. In addition, â€Å"White is a color of purity; brides wear white in many countries, because white symbolizes a virgin.† (Emily Gems. 2006). addtion,the main color, he main color, there is no any f a company. a It is said that white daisies are the emblem of loyal love (Emily Gems. 2006). -Fragrance Daisy is â€Å"a deliciously feminine blend of wild strawberry, red grapefruit, violet leaves, gardenia, jasmine, musk, vanilla and white wood† (Sephora. 2008). As a result, it is suitable to young females taste. n 3. Price The price of Marc Jacobs is very acceptable. If compare to other perfumes, the price of Daisy is higher than other comment brands perfume, for example, the CK which is approximately  £30 (Women Perfume,2009). However, it is cheaper than some high-class brands perfume, Christian Dior is approximately  £50 (NexTag, 2009). Therefore, Daisy is an acceptable good which have a middle price. According to Women Perfume (2009), Marc Jacobs daisy 50ml is  £39, and the 100ml ones is  £49. It shows the pricing strategy chosen by the business because it has maximize profits by setting price as  £39 and  £49, but it can attract and misdirect the consumers. n 4.place Marc Jacobs Daisy has allocated their products to several mediums. Firstly, Daisy uses direct marketing which is selling from manufacturers directly to consumers by offering online ordering through a website on the Internet (Daisy, 2009). Secondly, from manufacturers to consumers via retailers, Daisy provided the product to the retailers, such as Boots and Superdrug and John Lewis ( Women Perfume, 2009). To sum up, Marc Jacobs has promoted the advertisement through the entire place; include the website, the retailer, magazine and Television. Therefore, if a good product will not sell at the right place and at the right time, it will not be successful (Hall et al, 2008). 4. Conclusion In conclusion, Marc Jacobs does very well on advertising of its new perfume product after doing a wide research from books and websites. The theme of the advertising is purity, and sells young woman of middle class income. In addition, the printed advertising has promoted in right place at a right time with a strategy price, and the price is acceptable. Therefore, all of them can bring up this well-known perfume in the world. 5. Recommendation For my recommendation, Marc Jacobs should develop some new methods for promoting and packaging. Marc Jacobs can have more below-the-line promotions, for example, free samples or free gives to the consumers who interests in the product. In addition, Marc Jacobs can have some small bottle packages which are better for taking or putting in a bag.

Analysing Specifications for a New System

Analysing Specifications for a New System Computer science SDLC assessment z A C First step in analysing the specifications for the new system is data collection.Data collection is the process of gathering and absorption of information on targeted aspect in an established systematic fashion, which then allows one to answer related questions and evaluate outcomes. The 3 best ways are through interviews, on-site observation, and surveys. Through these forms of data gathering certain information can be obtained for example what aspects of the last system should be pulled through to the new system, any new ideas to better the new system and thoughts on the proposed ideas contributed by the analyst. The first and most efficient way of collecting data is through 1 on 1 interviews. An interview is where a data collector or in this case the system analyst asks either an employee or client about what they would like to see in the new system. Possible questions include the ones mentioned above as well as questions like is there any ideas that you have that you would like to share?. Information like this will be of major value for the system analyst as it gives a face to the name as in you see real people and not just messages which would make communication much easier and efficient. In regards to who should be interviewed it would be best to interview at least 2 stakeholders from each department in the work so in other words two people from the management/administration department, two accounting staff, two medical staff. The reason two people from each department are to be interviewed is to provide at least two different perspectives which would make the system the middle ground and in turn make it generally welcoming to most users. Another question that should be asked particularly to the medical staff is whether they think that the current equipment is in good enough condition or in need of replacement. On site observation is when the analyst goes to the offices or field and observes the staff working and gathers information on what the system needs. This form of data gathering is very time consuming but is rewarding just as much as it gives the system analyst the ability to see the system in use in the workplace which is what would greatly improve the performance of a system as it is shaped to the way the staff practice it. On site observation will provide the answer to one of the most important question which is are the current staff experienced and deemed capable of learning and implementing new solutions?. By answering this question, the weak links can be identified and terminated which would increase efficiency and standard of performance as well as the system being used to its full potential. A survey is when the analyst creates a page or webpage of questions (usually multiple choice) to gather the thoughts and feelings of people about his proposed ideas on what could be implemented in the new system. The best characteristic of using surveys is that it can even be sent out to external agencies such as Medicare and equipment suppliers. The reason why maintaining communication with the external agencies is because when the agencies and the hospital agree they can synchronize and increase efficiency in supply delivery or funding. This would make it easier to allocate the proposed budget and check whether its worthy or not. The information should be gathered from the key stakeholders like the management/administration, accounting staff and the medical staff. Sources of information for example current procedures, equipment, documentation like medical records, account information and equipment manuals, as well as external agencies like Medicare and the equipment suppliers. The main points that should be focused on are the weaknesses of the old system and what is needed for the new one. In this case one of the biggest flaws of the current system is that it cannot adequately manage current billing and funding models. This is needed to maintain the funding to the hospital so that they can get their equipment and pay their staff. The current software also was unable to expand further for the rapidly growing home care service which is guaranteed to pose a problem in future so the new system must be created with enough flexibility to allow further development and additional upgrades. The fact that the home care department is in a separate building gives an opportunity and a reason for creating their own separate system with their own secretary, postal address, and billing information. This would decrease the traffic on the system and increase efficiency.

The Importance of Localism and Non-Profit College Radio :: Radio University College Broadcasting Essays

The Importance of Localism and Non-Profit College Radio â€Å"Radio is the salvation of the world†¦Ã¢â‚¬  Non-profit college radio is, by its nature, a medium dedicated to the local community and the public interest. The media landscape in the new millennium has brought about a homogenized world of radio. Large conglomerates like Clear Channel and Infinity Broadcasting own thousands of radio stations. Clear Channel designates one programming director for a particular format in an area, giving sometimes a hundred radio stations the same play list. These stations then have local DJ’s insert voiceovers into the programs, forming, basically, a nationally syndicated radio show. This national play list has caused most listeners to feel that radio has become a cold and stale medium. No longer can listeners pick up the dial and call a DJ to request a track. Instead, they would probably find only a board operator inserting commercials in between an already chosen play list. The role of college radio lies in the bleak future of diversity and innovation that is lacking in the industry t oday. College radio is non-profit by nature, relying on community and university funding to stay on the air. Most college radio offers music that is not heard on any other radio station in the market, and it also offers a place for communications majors to gain broadcasting and music industry experience. In its boundaries, it harbors the most pure form of radio, a place where DJ’s can be reached live on the air and one might hear a heavy metal show played right after a jazz hour. It is college radio’s eclectic and constantly changing format that gives it its thrift store appeal. College students usually serve as the DJ’s, and a different set comes and goes each semester. College radio is still a throwback to the days where people listened to radio for the pure thrill of the music. Very little has been written on college radio in particular, although a lot of literature exists on non-profit radio as a whole. Only since the mid 1980’s has college radio sprung into the spotlight as an important medium. Pour through any campus library and you will find many books on how to start your own radio station but little on the culture that has arisen from it. The most definitive source on college radio’s cultural influence is Samuel Saul’s The Culture of American College Radio.

Comparing Minorities as Portrayed in My Name is Asher Lev, Joy Luck Club, and Black Like Me :: comparison compare contrast essays

Minorities in America as Portrayed in My Name is Asher Lev, Joy Luck Club, and Black Like Me        Ã‚  Ã‚   Conflicting values are a constant issue in society. In diverse civilizations minorities become out ruled by the majority. In Twentieth Century American culture there are many difficulties in existing as a minority. The books My Name is Asher Lev, by Chaim Potok, and the Joy Luck Club, by Amy Tan, portray the aspect of being torn between two cultures as a conflict for today's minorities. Black Like Me, by John Howard Griffin, examines the hardships for a minority by progressively revealing them. The events of the three authors' lives reflect how they portray the common theme of the difficulties for a Twentieth Century minority. My Name is Asher Lev demonstrates that the aspect of the protagonist being torn between two cultures is a difficulty for minorities in America. Asher Lev was torn between being an artist and his Jewish community. In the novel, Potok describes in detail the "feelings, dilemmas and questions [minorities] bump into while trying to obey their traditions and their passions at the same time" (Chaim). The main character, Asher Lev, chooses to be an artist and winds up having to separate himself from his life. He explains, "I am a traitor, an apostate, a self-hater, an inflicter of shame upon my family, my friends, my people; also I am a mocker of ideas sacred to Christians" (Potok 1). By choosing the life of an artist, Asher faces a life of continuous pain due to betrayal to his family. The protagonist's painting of the Brooklyn Crucifixion "raises disturbing questions about anti-Semitism, conflict between Christians and Jews, and the tension between artistic conventions and religious imper atives" (My Name is Asher Lev 2877). It contradicted everything his family had raised him to believe in. He never fits into society since he defies his people and mocks the majority in this painting. Asher describes how his double culture life is doomed. "Asher Lev . . . was the child of the Master of the Universe and the Other Side. Asher Lev paints good pictures and hurts people he loves" (Potok 348). Asher moves from the religious to the secular world in the course of the novel. This is because Potok's novels "assume the impossibility of existing in both the religious and secular spheres" ("Potok, Chaim" 339).

Role of Marketing Staff

The Role of the Marketing Staff DONALD R. LONGMAN Business management [S increasingly dependent upon marketing to gain enduring competitive advantage. This article describes the rich opportunities for success presented by a change rn the approach to marketing stafF work and acquisition of professional personnel for it. GREAT DEAL has been written in recent years about the marketing concept. We may expect to see much more; for competition in American industry is increasingly centered in marketing-. This is a substantial change from the situation only a few decades ago. Success then hung on creative skill in evolving substantially new types of products, new production processes, new efficiency systems. Each step forward in these areas produced relatively strong and enduring competitive advantages. This is much less true today. Mass training of skilled research and development men and of production engineers, increased mobility of manpower, and mass communication at the professional level have all served to spread technological know-how with amazing speed. Competitors employ research men and engineers of parallel training, professional contact, and skill. If one company's team seems relatively inept in the competitive battle, it is still possible to call upon a superior group of consulting engineers for help while a new team is being built. Under these conditions, competitors quickly identify and match successful innovations made by any company in their field. They may even improve on the original innovator's ideas. It would be vain to suppose that even such corporate giants as Esso, U. S. Steel, or^ General Motors could gain and hold for long a major competitive advantage in product or manufacturing process. Indeed, it has become common practice to grant licenses to competitors on a royalty basis, thus removing technical innovations as a basis of competitive advantage in the market. Competitive Opportunities It^ is this comparative equality in production skills that is forcing a shift in the weight of competition to marketing. Marketing is still a relatively unexplored area. Our customers are so many, so scattered, and so nonhomogeneous in nature and in demands that they are difficult to understand. We are not even sure how we can best serve them economically and efficiently. Changes are still commonplace among big, well-established companies in such basic elements as channels of distribution, discount systems, warehousing arrangements, and service policies. Such changes grow as much out of uncertainty and insecurity m marketing decision as out of changes in the market itself or m marketing institutions. Marketing offers a rich area of opportunity for competitive advantage, richer today than that offered by any other phase of business. But if a company is to seize this opportunity, a lot has to be done. 29 30 Journal of Marketing, July, 1962 Requirements for Efficient Marketing 1. A Sound Understanding of the Market First, it is essential to acquire a comprehensive understanding of the market itself. This is a matter of getting the facts, completely and accurately. One has to know the exact size of the market and its geographical distribution. One must know who make up the market, the numbers and kinds of people. Where do they buy, in what quantities, how often, why? What products are available for them to choose among? What are their characteristics, their prices, tbeir patterns of distribution? What are the products used for, what satisfactions do they provide? Why is one brand chosen over nother; and why do people change in their choices? There is so much that needs to be known, and known well. How else can we think constructively of the marketing process until we have a solid grasp of the facts, a sure sense of perspective? The truth is that little effort to think constructively about marketing was made during the decades when competitive success was estab lished by production efforts. Systematic collection and analysis of marketing facts have been undertaken, even by the largest and most progressive companies, only during the last fifteen or twenty years. Indeed, the evolution of marketing, research may serve as n index of the shift in competitive pressure toward marketing. We possess today the tools and techniques for acquiring quickly and efficiently almost all the basic data necessary to provide executives with a sound perspective in marketing. Yet marketing research is still inadequately utilized; there is ample room even now for a company to gain major marketing advantages over competitors simply by superior knowledge of the facts of the business. The 10,000 professional marketing research men today are probably not a third of the number we may expect when marketing has been developed to a peak of fficiency comparable to production. 2. Innovation The second requisite to superior marketing lies in innovation. There is no progress in acceptance of routine, in copying competitive practices, in turgid operation. Indeed, in the fiuid environment of marketing, with changes in policies, practices, and procedures borne no more of creative thought than of uncertainty, the well thought out, tested innovations may prove extremely rewarding. We must be prepared to consider alterations, often radical changes, in methods and policies. We must become creative, cultivating a flexibility of mind that seeks and considers ew approaches. We must be prepared to reexamine the basic premises upon which our policies rest. We must begin to ask the fundamental questions and to fix them in our mind, looking, looking always for new answers. There exists a unit expected to devise and explore new ideas in the production area. It is supposed to suggest innovations, to challenge current practices. It is staffed with men of imagination, men of specialized education, men whose minds are constantly stirred and challenged by contacts with ba sic research scientists in our universities, foundations, and government units. They are in continuous ontact with other professionals throughout the country, often in other countries, and are constantly stimulated by the ideas and exploratory efforts they encounter in a wide variety of industries. They are Research and Development men. There is no comparable unit in marketing, even in companies whose marketing costs far exceed manufacturing costs. The nearest marketing pai'- allel'is to be found in advertising agencies. These owe their independent existence to the very fact that creative imagination and innovation are obviously essential to advertising; and even the largest advertisers do not provide in their marketing rganizations a climate conductive to high quality creative work. But the advertising agency is concerned fundamentally with only one of many marketing activities. It is not well equipped to serve as the creative arm for the entire marketing function. It is not paid e nough to do the job; nor is the company advertising manager who works with the agency so positioned in his own company that he could spark the creative effort for the entire Marketing Department. This means that a new and different unit is needed to function within the company itself. It must be staffed with men of creative minds, trained n seeing and exploring possibilities not clear to others. They need to be observers of marketing in all of industry, stirred and challenged by professional association with creative men in universities, consulting firms, everywhere that pioneering thought g-oes on. They must imagine, synthesize ideas, experiment systematically. They may be engineers exploring the application of operations research to warehousing. They may be psychologists studying the foundations of sales- †¢ ABOUT THE AUTHOR. Donald Longman is Vice President and Director of Research for the J. Walter Thompson Company, New York. He is President f the American Marlteting Associ ation and Chairman of the International Marketing Federation. In earlier years Dr. Longman was a university professor and a government executive. He has held senior positions in business in both line and staff capacities. He is the author of a number of books and articles. The Role of the Marketing Staff 31 men's or dealers' morale and motivation. They may be marketing researchers probing ways to break old consumer buying habits and build new ones. They may be systematically testing consumer responses to a range of product styles, flavors, or scents. They must be the Marketing R and D. . Scientific Approach to Decision Making The third major requisite to superior marketing lies in hard-headed, scientific decision making. This requires a solid grasp of the facts of a business through research and through experience. More important, it requires imagination, perceptiveness, thoroughness, objectivity, analytical skill, and emotional stability. Few people acquire all these traits in the normal course of their lives; our marketing executives today introduce large portions of emotion, hunch, habit, and haste in their judgments. But needed qualities can be developed as a matter of explicit training. In increasing measure they are being developed in the best of our Schools of Business. Decision making is extraordinarily complex in the marketing field. When decision is required between alternative policies or procedures, it is necessary first to grasp fully and completely the exact nature of the alternatives and all their implications. It may seem simple, for example, to select a brand name for a new product; but this is only true for one who does not know both the values and dangers in a name. A name can convey a sense of quality, lend itself to easy recall, facilitate effective advertising, express values to be received in use; n sum, it can secure a privileged competitive position to its owner. Or it can be easily ridiculed or played upon, fail of copyright, be subject to confusion with other names, and so on. In truth, there are scores of facts to consider in selecting names, a wide variety of criteria to employ in judgment. There is a lot at stake. If this is true of names, i magine how much more true this is of issues concerning pricing, packaging, discount systems, employment and motivation of salesmen, advertising themes, and so on and on. Each issue must be studied objectively, its implications uncovered. All the facts relevant to ecision must be marshalled. The possible effects of alternative courses must be weighed. Experimentation or testing may be considered. This is the slow, arduous, but hard-headed and scientific approach to decision making. This is the way to confident action, desirable any time but mandatory when significantly new, creative innovations are put into effect. Those of us privileged to have close contact with marketing management over the past twenty years have seen a slow but steady progress toward this kind of decision making. Arbitrary, hasty, â€Å"seatof- the-pants† decisions based on hunch, enthusiasm, nd personal preferment for the individual advocates of one course are becoming less common. Yet there remains much room for improvement in decision making today. 4. Efficient Administration The fourth requisite to marketing success lies in efficient administration—the daily execution of policy and practice, the employment of facilities and men, the operating job. This is the field of marketing performance, so obviously necessary that it could not be overlooked. Here the need is for inspiring leadership of men, operating drive, astute supervision of performance in every detail, the building and aintenance of a morale that instills a motivation in the doers of the marketing job. Broadly speaking, marketing can claim credit for superior performance in this area; it has been given thought and attention at a senior business management level. By the same token, it is the marketing requisite least rich in opportunities for improvement and, therefore, least likely to yield a competitive advantage in marketing. The very obviousness of the need for sound administration has tended to obscure the nee d for the other three basic requisites in marketing—a full understanding of the market itself; the development f creative, new ideas or innovations; the making of decisions on a hard-headed, scientific basis. Administration is a big job, involving, the employment and supervision of hundreds, even thousands, of people, as well as the purchase, maintenance, and operation of equipment and facilities of countless kinds. And the huge expenditures for marketing lie under the administrator's control. Small wonder, then, that marketing administration was equated with all of marketing, until increasing competitive equality in other areas forced people to study more seriously the nature of the marketing function. Sound administration is a fundamental component of marketing, but is far from all of it. It is the operation of a gigantic â€Å"machine. † This marketing machine works on the materials provided it, and under the policies and procedures set for it. The machine operator, skilled as he may be in his function, is rarely qualified alone to conceive, test, and decide upon new ideas, on new policies and procedures. He is not an innovator. He is not a researcher. He is not a trained and objective decision maker. These are different problems, requiring skills and training different from his, perhaps even a different temperament. A New Organization of the Marketing Function The slowly growing recognition that marketing management requires much more than administra32 Journal of Marketing, July, 1962 tive skill has led our largest and most progressive companies to bring a new kind of man to the Marketing Vice Presidency. He tends to be more thoughtful, sometimes skilled more in handling ideas than in handling men. He is more objective, analytical, less emotionally involved in his assignment. He has begun demanding research—searching for ideas, thinking of both â€Å"strategy and tactics. † The basic administrative management of arketing, the line operating responsibility, is being delegated to a subordinate General Sales Manager or Director of Field Sales Activities. Concurrently, staff departments in marketing have grown in number and influence. New units have appeared. We now have Product Managers, Marketing Operations Managers, Research Managers, along with the older Advertising and Credit Mana gers. Even Marketing Accounting and Marketing Personnel Managers may serve as members of the Marketing Stafif. Functions and Operation of the Marketing Staff The functions of these several staff groups have not been clearly crystallized as yet. Broadly speaking. , most of them are supposed to study all phases of the company's marketing operations in the area of their specialization; keep the Marketing Vice President closely posted on trends and developments in their areas; check performance efficiency; and recommend policy or procedure changes when they seem needed. Thus, the Product Manager for a particular product keeps closely informed on all competitive conditions affecting his product, observes regional and district sales performance on the product, notes obstacles to sales success, and proposes means of overcoming them. The Operations Manager concerns imself with the supply, maintenance, and efficient performance of all physical facilities, stores, warehouses, delivery systems, etc. As a superior specialist in this area, he advises the Marketing Vice President on ways to improve efficiency and service, and to cut operating costs. The same kind of work is done by the Credit Manager, the Marketing Accounting and Personn el Managers, and the Advertising and Sales Promotion Manager. Collectively, the staff managers cover all the difiierent functions in marketing. When these Departments were set up, it was natural, of course, to staff them with young men ho had proved themselves successful in the company's marketing activities. So, they were drawn from the ranks of the administrators. Generally this is still true, for this is the logical source of men and these jobs are still not clearly enough defined to suggest the need to look elsewhere. But this will change, indeed is in the process of change. It is not enough for the Product Manager or Operations Manager to serve as an observer of operations, to be an administrative second-guesser in a particular area of specialty. This would be a most routine approach to a job, unworthy of senior personnel. Rather, the staff Manager and his assistants must use their advantageous positions to acquire all relevant information affecting their functions. They must assimilate, analyze, and evaluate these data constructively. They must add to this, the stimulus of wide-ranging contact and observation of their industry and of many others. They must cultivate a flexibility of mind inviting new ideas. They must become creative—considering all manner of policies, procedures, activities which can add to marketing opportunities or improve service and increase efficiency. They must develop and explore their creative deas, testing mentally or in the market place those which seem most promising. In handling such tasks, they develop habits of thoroughness and objectivity, making scores of decisions on the basis of a scientific approach. They are truly staff experts— observing, creating, testing, recommending ways of doing their part of the marketing job better than it has been done before . This is the basic job of the Product Manager. Concentrating all energies on the one product or product line for which he bears responsibility, it is his job to conceive new and better ways to market it. His work may lead to recommended product odifications, package changes, price or distribution revisions. He may study advertising, promotion, guarantees, and service, and come up with new recommendations. He is the innovator, the preliminary decision maker, working from intimate knowledge of all relevant facts. The same is true of the Marketing Operations Manager. He is studying the nature and design of his retail outlets, the number and location of warehouses, the packing and order-filling system, the volume and distribution of inventories. He has scores of subjects to study, each offering opportunities for significant improvement. If he can nly conceive a better type of retailing equipment for his stores, a better system of truck scheduling, a finer system of production-distribut ion coordination, he can strengthen his company's competitive position and add to its profits, just as can the Research and Development Manager or the Production Manager. What is true of Product and Operations Managers is just as true of the Advertising, Sales Promotion, and Public Relations Managers. It is just as true of the Marketing Personnel Manager. By use of cost analysis, the Marketing Accounting Manager can make significant contributions to policy on reas of operation, channels of distribution, a quantity discount system, and a hundred other things. We need an explicit, articulated understanding that this is the job of the Staff Manager. We need The Role of the Marketing Staff 33 to recognize formally, and afiirmatively that innovation and scientific decision making is the particular province of these men . . . that collectively they represent a kind of R and D for Marketing. The Staff as Professionals When this is done, we will have a very different set of specifications f or men to fill these jobs. They must possess keenly analytical but highly fiexible minds. They must be imaginative, creative. They must be objective, thorough, trained in the scientific approach to problems. They must know the rudiments of collection, assimilation, and evaluation of data. They must be well informed, with wide contacts in industry and education. In a word, they must be professionals. Broadly speaking, this is the kind of background and training we find most often today in marketingresearch men and consultants. This implies that in time most senior staff positions in marketing will be research positions. After all, research, viewed broadly, is nothing more than the systematic, horough, objective examination of a problem; the orderly acquisition of all relevant data bearing upon it; and the meaningful, creative evaluation of the data in terms of conclusions and recommendations. This is, indeed, what is expected of Marketing Staff Managers. With further passage of time, however, the specific functions of marketing research will be narrowed. Today anyone engag ed in simple fact gathering may be called a research man. Ten years from now, however, the term prohably will be reserved largely for those who by long, and specialized training have mastered the more complex and intricate echniques of research. They will be the specialists in sampling, in operations research, in projective techniques. The Marketing Research Department will not be large, and it will carry out its work on a service basis for all the Marketing Staff Managers. The changes ahead are already very much in the process of being made. Product Managers, Advertising Managers, staff men of every kind are addressing themselves ever more seriously to their Jobs, going farther and farther beyond routine, specialized, administrative observation and suggestion. They are getting into their jobs more deeply han ever, and so they feel impelled to creative and decision making roles. And more and more such jobs are going to research men and to men whose training and temperament commend t hem for a research approach to business. The trend will quicken as there is more widespread specific recognition and articulation of the ultimate character of staff work. MARKETING MEMO We Are Already Living in the Future . . . ^ Are you enjoying your life in 1985? Through no time machine, via no crystal ball, we are, today, living lives accurately predicted by early science forecasters and science fictioneers—but predicted for about 1985. Our age is a good quarter of a century ahead of its time, thanks to developments that would have waited many more years—except for urgent military necessity. Many of us resent defense spending. We begrudge its existence as a necessary waste that helps insure freedom, but yields no tangible return. How wrong we are! Our defense research dollars, aimed at strengthening our military muscle, are pushing civilians toward richer, healthier, safer, more convenient living. It was military money that led to the development of the safety door lock and the low-profile anti-skid tires now on many new automobiles. Military necessity mothered rainwear that remains indefinitely repellent to water, oil. and grease despite repeated laundering and dry cleaning. ^John G. Hubbell, â€Å"Life in 11)85 Today,† reprinted by permission of Quest . . . for tomorrow Magazine, Vol. 2 (Summer, 1961), p. 14. 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Acct 559 Quiz 1 Solution

Quiz I (Chapters 1and 2) Date: Name: ID: Answer the following Questions: 1. Tower Inc. owns 30% of Yale Co. and applies the equity method. During the current year, Tower bought inventory costing $66,000 and then sold it to Yale for $120,000. At year-end, only $24,000 of merchandise was still being held by Yale. What amount of inter-company inventory profit must be deferred by Tower? A. $6,480 B. $3,240 C. $10,800 D. $16,200 E. $6,610 2. All of the following statements regarding the investment account using the equity method are true except A. The investment is recorded at cost B.Dividends received are reported as revenue C. Net income of investee increases the investment account D. Dividends received reduce the investment account E. Amortization of fair value over cost reduces the investment account3. After allocating cost in excess of book value, which asset or liability would not be amortized over a useful life? A. Cost of goods sold B. Property, plant, & equipment C. Patents D. Goodwill E. Bonds payable4. A company should always use the equity method to account for an investment if A. it has the ability to exercise significant influence over the operating policies of the investee.B. it owns 30% of another company's stock. C. it has a controlling interest (more than 50%) of another company's stock. D. the investment was made primarily to earn a return on excess cash. E. it does not have the ability to exercise significant influence over the operating policies of the investee.5. An upstream sale of inventory is a sale A. between subsidiaries owned by a common parent. B. with the transfer of goods scheduled by contract to occur on a specified future date. C. in which the goods are physically transported by boat from a subsidiary to its parent. D. ade by the investor to the investee. E. made by the investee to the investor.6. In a situation where the investor exercises significant influence over the investee, which of the following entries is not actually posted to the books of the investor?1) Debit to the Investment account and a Credit to the Equity in Investee Income account.2) Debit to Cash (for dividends received from the investee) and a Credit to Dividend Revenue.3) Debit to Cash (for dividends received from the investee) and a Credit to the Investment account. A. Entries 1 and 2 B. Entries 2 and 3 C. Entry 1 only D.Entry 2 only E. Entry 3 only7. All of the following statements regardi ng the investment account using the equity method are true except A. The investment is recorded at cost B. Dividends received are reported as revenue C. Net income of investee increases the investment account D. Dividends received reduce the investment account E. Amortization of fair value over cost reduces the investment account8. A company has been using the fair-value method to account for its investment. The company now has the ability to significantly control the investee and the equity method has been deemed appropriate.Which of the following statements is true? A. A cumulative effect change in accounting principle must occur B. A prospective change in accounting principle must occur C. A retrospective change in accounting principle must occur D. The investor will not receive future dividends from the investee E. Future dividends will continue to be recorded as revenue9. A company has been using the equity method to account for its investment. The company sells shares and does not continue to have significant control. Which of the following statements is true? A. A cumulative effect change in accounting principle must occur B. A prospective change in accounting principle must occur C. A retrospective change in accounting principle must occur D. The investor will not receive future dividends from the investee E. Future dividends will continue to reduce the investment account10. After allocating cost in excess of book value, which asset or liability would not be amortized over a useful life? A. Cost of goods sold B. Property, plant, & equipment C. Patents D. Goodwill E. Bonds payable11. How are stock issuance costs and direct combination costs treated in a business combination which is accounted for as an acquisition when the subsidiary will retain its incorporation? A. Stock issuance costs are a part of the acquisition costs and the direct combination costs are expensed B. Direct combination costs are a part of the acquisition costs and the stock issuance costs are a reduction to additional paid-in capital C. Direct combination costs are expensed and stock issuance costs are a reduction to additional paid-in capital D. Both are treated as part of the acquisition price E. Both are treated as a reduction to additional paid-in capital12. Lisa Co. paid cash for all of the voting common stock of Victoria Corp. Victoria will continue to exist as a separate corporation. Entries for the consolidation of Lisa and Victoria would be recorded in A. A worksheet B. Lisa's general journal C. Victoria's general journal D. Victoria's secret consolidation journal E. The general journals of both companies13. At the date of an acquisition which is not a bargain purchase, the acquisition method A. Consolidates the subsidiary's assets at fair value and the liabilities at book value B.Consolidates all subsidiary assets and liabilities at book value C. Consolidates all subsidiary assets and liabilities at fair value D. Consolidates current assets and liabi lities at book value, long-term assets and liabilities at fair value E. Consolidates the subsidiary's assets at book value and the liabilities at fair value14. Which of the following statements is true regarding a statutory consolidation? A. The original companies dissolve while remaining as separate divisions of a newly created company B. Both companies remain in existence as legal corporations with one corporation now a subsidiary of the acquiring company C.The acquired company dissolves as a separate corporation and becomes a division of the acquiring company D. The acquiring company acquires the stock of the acquired company as an investment E. A statutory consolidation is no longer a legal option15. In a transaction accounted for using the purchase method where cost is less than fair value which statement is true? A. Negative goodwill is recorded B. A deferred credit is recorded C. Long-term assets of the acquired company are reduced in proportion to their fair values. Any exce ss is recorded as a deferred credit D.Long-term assets of the acquired company are reduced in proportion to their fair values. Any excess is recorded as an extraordinary gain E. Long-term assets and liabilities of the acquired company are reduced in proportion to their fair values. Any excess is recorded as an extraordinary gain16. In a purchase or acquisition where control is achieved, how would the land accounts of the parent and the land accounts of the subsidiary be combined? A. Entry A B. Entry B C. Entry C D. Entry D E. Entry E17. In a pooling of interests, A.Revenues and expenses are consolidated for the entire fiscal year, even if the combination occurred late in the year B. Goodwill may be recognized C. Consolidation is accomplished using the fair values of both companies D. The transactions may involve the exchange of preferred stock or debt securities as well as common stock E. The transaction is properly regarded as an acquisition of one company by another Prior to being united in a business combination, Botkins Inc. and Volkerson Corp. had the following stockholders' equity figures: Botkins issued 56,000 new shares of its common stock valued at $3. 5 per share for all of the outstanding stock of Volkerson.18. Assume that Botkins acquired Volkerson as a purchase combination. Immediately afterwards, what are consolidated Additional Paid-In Capital and Retained Earnings, respectively? A. $133,000 and $360,000 B. $236,000 and $360,000 C. $130,000 and $360,000 D. $236,000 and $490,000 E. $133,000 and $490,00019. Assume that Botkins and Volkerson were being joined in a pooling of interests and this occurred on January 1, 2000, using the same values given. Immediately afterwards, what is consolidated Additional Paid-In Capital? A. 138,000 B. $266,000 C. $130,000 D. $236,000 E. $135,00020. Chapel Hill Company had common stock of $350,000 and retained earnings of $490,000. Blue Town Inc. had common stock of $700,000 and retained earnings of $980,000. On Ja nuary 1, 2009, Blue Town issued 34,000 shares of common stock with a $12 par value and a $35 fair value for all of Chapel Hill Company's outstanding common stock. This combination was accounted for as an acquisition. Immediately after the combination, what was the consolidated net assets? A. $2,520,000 B. $1,190,000 C. $1,680,000 D. $2,870,000 E. $2,030,000

Effects that single-parenting has one children Essay

Family defined by Sara McLanahan (1994) is the basic social group united through bonds of kinship or marriage, present in all society. Ideally, the family provides its members with protection, companionship, security, and socialization. The structure of the family and the needs that the family fulfills vary from society to society. Historical studies have shown that family structure has been less changed by urbanization and industrialization than was once supposed. McLamaham (1994) mentioned in a seminar at Urban Institution Press. The nuclear family was the most prevalent preindustrial unit in the West and is still the basic unit of social organization. The modern family differs from earlier traditional forms, however, in its functions, composition, and lifecycle and in the roles of husbands and wives. The changes in family structure that children experience during their lives are not without consequences. Western societies have found that children from mother or father-absent homes manifest a number of internal and external effects including; sadness and depression, delinquency, aggression, sex role difficulties, early initiation of sexual activity and teen pregnancy, as well as poor social and adaptive functioning and low self esteem as reported by Princeton sociologist Sarah McLanaham (1994). Additionally children who frequently move from one residence to another, in the process of child shifting, also exhibit problem behavior. Child-shifting, a common sequel to parental absence in Jamaica, require children to adjust physically to their new environment but also, and of greater consequence, to adjust emotionally. The children of incarcerated woman, though relatively few in number, require special consideration because of the effects of this more unique type of parental separation. A recent report by sociologist Dr. Aldrie Henry-Lee found that women worried about their children’s well-being but thought their relationships with the  children were not affected. (2009) Psychologist Marinna Ramkissoon, in her research on the interaction between Jamaican fathers and their children, investigated two aspects of the father-child relationship: physical absence and psychological absence. Psychological absence refers to the father’s absence in the minds of their children based on emotional inaccessibility, lack of responsibility and indifference to the welfare of their children. Physical presence necessarily promotes psychological presence, but physical presence and psychological absence can lead to expressive rejection and greater psychological damage. As shown in Ramkissoon’s research and that of others, while the composition of the family is important to children, how the family functions to support children is more important to children’s development. Family supporting children’s development is commonly called parenting. In western society, this is largely the role of biological parents. However, in the varying family structures presented in Jamaica, and indeed in the Caribbean, the terms â€Å"family† and â€Å"parenting† have much broader contexts. In fact, Cherlin and Fursterberg (1994) state that the single-parent family is the fastest growing family structure in America. This statistic is no different from the situation in Jamaica. STATIN indicates that there is an almost 12% divorce rate in Jamaica as of 2012. This separation of unions must result in children living with only one biological parent or none at all. Furthermore, the statistics indicate that the total number of births between 2001and 2012 is525, 578 while the total number of marriages for the same period is only 264,506. This is a vague representation of the number of children born outside of marriages and possible unions. Family structure is hypothesized to directly influence children’s psychological well-being by affecting family processes, such as parent-child relationships and parental conflict, background variables, such as income, and individual characteristics, such as mother’s psychological well-being. Thus, family processes and other variables are predicted to mediate the effect of family structure on children’s psychological well-being.  Furthermore family processes are predicated to have the largest impact on children’s psychological well-being (Acock and Demo, 1994). With knowledge of the importance of family forms on children, this research has to be conducted to determine specific impacts. In conclusion, the family is the main unit in society. As you can see my sources has a different point on this topic. Sarah McLanaham found out that modern family differs from earlier traditional form, which she highlighted by indicating the change in its functions, composition and lifecycle and in the role of husband and wives. There are some effects that children from a mother or father- absence homes such as depression, delinquent, teen pregnancy etc. on the other hand Marinna Ramkisson in her research believe that there are two aspects of the father-child relationship which are: physical absence and psychological absence. Aims and Objectives The aims of the study are to: Develop knowledge regarding the concept of family, its roles and functions. Find out the factors that affect the development of children who live without one or both biological parents. Find out if children who grow up in a two-parent family with both biological parents present do better on a wide range of outcomes than children who grow up in a single-parent family. Provide evidence for the creation of effective family structures for children and families. The objectives are to: Establish the effects of single parenting on children. Determine if there is a difference between children living with one biological parent and those living with none. Introduction The family is often been regarded as the cornerstone of society. In premodern and modern societies alike it has been seen as the most basic unit of social organization and one which carries out vital tasks, such as socializing children. Most sociologists assumed that family life was evolving as modernity progressed, and the changes involved made the family better suited  to meeting the needs of society and of family members. The structure of families traditionally hinges on relations between parents and children, between spouses, or both. Consequently, there is substantial variation in family forms around the world, varying from culture to culture. The most common form of family structure in the Western World is monogamy, which is the practice of having only one spouse at a time. A variety of other family structures exist. According to Wright and Wright (1994) the family is the foundation of human society. Families are one of the strongest socializing forces in life. They teach chi ldren to control unacceptable behavior, to delay gratification, and to respect the rights of others. Conversely, families can teach children aggressive, antisocial and violent behavior. The primary function of the family is to reproduce society, both biologically, through procreation, and socially, through socialization. In the following decades, social changes seemed to be undermining traditional families. Rising divorce rates, cohabitation before marriage , increasing numbers of single parent families and single-person household, and other trends have all suggested that individuals may be basing their lives less and less around conventional families. But the question still remains â€Å"What are the effects that Single-parenting has on Children?† Problem Statement Single-parent families can no longer be viewed as non-traditional families. These families are all around us today. Children in Jamaica grow up in a variety of family structures. Single parent and two-parent families are created and recreated through marriage, divorce, remarriage, cohabitation, and birth outside marriage. Single- parent families are the fastest growing family structure in Jamaica. The effects of a single-parent home on a child’s behavior can be far-reaching and impact several areas of life, including academic achievement and social behaviors. The purpose of this research is to investigate the question the effect that single-parenting has on children. The Research Design The study will be about seeking the effects that contribute to children  living in a single family in Red Shop community. Social Survey will be used as the research method. Social Surveys are usually large-scale research projects that collect standardized data from a large cross-section of the population. The methodology used is Quantitative Research. Quantitative Research generates numerical data or data that can be converted into numbers. In terms of sampling method, Probability Sampling, to be more specific, Simple Random Sampling will be used to carry out the research. Questionnaires will be presented to collect data that is needed for the research. A Questionnaire is a number of pre-set questions that can contain open-ended, fixed choice or a combination of both types of questions. These are what will be done to find an answer or answers relating to the topic. After a careful analysis, the data will be presented in the form of graphs. Sample Selection The population of the Red Shop entails both males and females, young and old. Simple Random Sampling will be used to carry out the research. This will be the most basic way of selecting a sample. This is a subset of a statistical population in which each member of the subset has an equal probability of being chosen. The researcher will be choosing the sample from the population using no particular order or method. A sample is a subset of a population. There are ten persons in the sample. This comprises of both males and females between the ages of eighteen and twenty-five years that are single parents. . Data Collection Instrument For this study, a questionnaire will be used. A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Although they are often designed for statistical analysis of the responses, this is not always the case. The questionnaire was chosen over the other types of surveys in that it is cheap, does not require as much effort from the questioner as  verbal or telephone surveys, and often has standardized answers that make it simple to compile data. Dear Sir/Madam, This is a survey carried out in the Red Shop community to determine the effect that single-parenting has on children. The information collected will play a vital role in the completion of my Internal Assessment. Of importance is that this questionnaire requires your honesty. This is not a test and there are no wrong or right answers. Furthermore, total anonymity is ensured as you are not required to give your name or address. Your responses in this survey will be confidential. Most of the questions can be answered by a tick in the box, specify instructions are given where necessary. Thank you for your time and cooperation. Questionnaire You are kindly asked to provide truthful answers to the questions below. All the information will be kept strictly confidential; as such you are not required to insert your name as a mean of protecting your identity. 1. What gender are you? Male Female 2. What age group do you belong? 19-21 22-25 3. What ethnic group do you belong? Chinese Mixed African West Indies 4. What is your work status? Employed Part time Worker Unemployed 5. What causes you to be a single parent? Divorce Separation Partner is dead Prefer to live on my own 6. What are the consequences you face as a single parent? Financial problem Emotional problem Economic challenges Social challenges 7. How do you think your child/children feels when one parent is absent from their lives? Sad Depress Unloved 8. What are the consequences your child/children face? Depression Teen pregnancy Low self esteem Early initiation of sexual activity 9. How often does your child see the other parent? Once a week Every 2 weeks Every day Never 10. Is the other parent of your child/children involved in their lives? Yes No Presentation of Data The questionnaires were issued to ten persons who live in the Red Shop community. These ten persons comprises of five males and five females. When asked for their age 60% were in the age of 22-25 years and 40% of the sample was below that age group. On the questionnaires, the following questions were asked. When ask what gender are you, twenty percent said male and eighty percent said female. When asked what some consequences your children faces are, thirty percent said sexual activity, forty percent said low esteem and fifteen percent said teenage pregnancy and depression. When asked what are some consequences they face as a single parent, majority said financial problem which is indicated by fifty percent and minor said economic problem which is ten percent. When asked what are the causes of single parents in the community eighty percent said separation and ten percent said divorce and five per cent of the sample said they prefer to live on their own or partner is dead. Analysis of Data The questionnaires were issued to ten persons who live in Red Shop These ten persons comprise of five male and five females. When asked for their age 60% of the sample was between the ages of 22-25 years. 40% of the sample was below that age group. In Figure 1, 80% of the respondents were female and 40% of these respondents believe their children have a low esteem because of the absence of one parent, (Figure 2). This could be that they see the absence of one parent as a stress in their life, also impact on their live in a negative way. Also, they see more females in the household than males. This could be  that males find the role of a father is not important in a child’s life and can not find time to express themselves the way they want to or that they find themselves to be unimportant because not many mothers in the family household need the presence of the father or the mothers may be in a visiting relationship with someone else and don’t want to invite the males. Therefore it would not be a problem for men to be in the child/children life because in most societies, it is usually the men who would provide for the family. On the other hand, there are those who do not think there is a problem with a family without one parent absent. This could be that the parent that is present can provide both economically and financially. Also, persons would find it a problem for more women being present in the family homes than men. Apart from that, 50% of the sample says that with a parent absent they are facing financial problems. From the sample it is seen that it’s the females who are going through this challenge, (Figure 2). This could be that men are less likely to work and finance their child/children than how women would. Most of these women are unemployed so they can not provide for their child/children. Therefore, most of these respondents from the sample become single mom/dad because of separation. The respondents seem to be in a visiting relationship than in a common law marriage or the child/children born wasn’t intended. Findings, Discussion of Findings and Conclusion It was found that the Red Shop Community needs to implement a program to highlight the presence of both parents in a child’s life. Sessions among males, reasoning sessions among the males and females and some fun activities that would encourage them to come to the program that will be held. Also the community needs to be more cooperative and help these people who can not afford to provide for their child/children. This allows the males in the community to feel more comfortable of expressing themselves the way they want to and not having the feeling as if they are going to be run away from the other parent. Nevertheless, it was agreeable to what Psychologist Marinna Ramkissoon, 2009 had said, there are two aspect of father-child relationship. These are physical absence and psychological absence. Psychological absence refers to the father’s absence in the minds of their children based on emotional inaccessibility, lack of responsibility and indifference to the welfare of their children. Physical presence necessarily promotes psychological presence, but physical presence and psychological absence can lead to expressive rejection and greater psychological damage. Additionally, the child/children that are living in a single parent home in the Red Shop community are likely to be face by many consequences. They also need guidance and love from both parents it is not being provided by both parents to them. According to Sarah McLanaham (1994), the changes in family structure that children experience during their lives are not without consequences. Western societies have found that children from mother or father-absent homes manifest a number of internal and external effects including; sadness and depression, delinquency, aggression, sex role difficulties, early initiation of sexual activity and teen pregnancy, as well as poor social and adaptive functioning and low self esteem. In conclusion, it all seems that women are more likely to be worried about their child’s well being more while the men are most likely to be rational. Women can be rational too, but they tend to overlook the logic when given a choice between the two. For some of the females, they would at least consider their child’s life important than theirs but for some males, they would not consider that because they are too busy trying to be tough. Also, it is the male that always have the money to provide for their child/children financially. Bibliography McLanahan, Sara. (1994). â€Å"Growing Diversity and Inequality in the American Family.† In R. Farley (Ed). State of the Union: American in the 1990s. New York: Russell Sage Foundation Cherlin, Andrew. (1992). Marriage, Divorce, and Remarriage. Cambridge, MA: Harvard University Press. Haralambos, M., & Holborn, M., (Eds). (2004). Sociology: Themes and Perspectives. London: Harper Collins Publishers Ltd.