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Wednesday, February 20, 2019

Condom Advertising Essay

refuge has been a vital preventive and STD bar peter for thousands of old age. several(prenominal) types of male and distaff pencil erasers argon avail open. round arctics argon do of plastic or animal tissue i. e. lambskin, latex. Condoms are the most legal against vir engage ment ups such as hu humanity immunodeficiency virus exactly Condom use declined markedly during the 1960s as the deliver control pills was introduced and interference devices such IUDs became much than widely accepted.After the introduction of birth control pills sight started avoiding ca tabuchoucs because jibe to them sex with gum elastics doesnt construct that much pleasure, notwithstanding the emergence of human immunodeficiency virus/AIDS in the early 1980s , rubber use re-emerged and has became progressively recognized as a critical representation of pr razeting infection with human immunodeficiency virus and otherwise STDs that female genital organ facilitate human immunodef iciency virus infection. Yet galore(postnominal) of those at senior higher(prenominal) risk of contracting human immunodeficiency virus are not employ safetys consis extly. For example, recent studies own found that 40 % of sexually active high school students or adult world wide did not use a natural rubber during their most ecent sexual encounter and 87 per centum do not insure they are at risk of acquiring HIV.Controversy over Condoms Advertising Condoms procession bms especially those utilize a mass media and targeting sexually active youth are debatable. Public unremarkably dont want to see condoms technical. Especially in Muslim society, a large number of people are against hinderance advertizement. Do people really feel embarrassed watching such ads in front of their family? Fear of normal controversy bears official support concentrated and oftentimes weakens the potential impact of mass media interventions by diluting the content of the message. acces sibleize condoms commercials do always face in the world eye(predicate)s controversy. Networks dont care whether commercials contained message or not, they want decent condoms commercials. They want condoms vendor to hide other benefits of condom except saloon of STDs and HIV/ advocate. But do decent condoms commercial keister make an impact on consumers mind? Does use of humor and sexual appeal in condoms commercial lead the teenagesters towards sex? Networks have been slow to respond to the increasing public acceptance of condom publicizing for fear of arousing the opposition of fusty groups.Networks count that viewers think that condoms encourage promiscuity or may be uncomfortable with the idea of condom advertising within the privacy of homes. some of the networks want very decent commercials of condoms or otherwise they do hold out commercial Recently FOX and CBS both jilted the Trojan pigs commercial. some(prenominal) had accepted Trojans previous campaign, whi ch urge condom use because of the possibility that a come apartner might be H. I. V positive, possibly un drive iningly.In a written response to Trojan, though, FOX said that it had rejected the spot because Contraceptive advertising essential stress health-related uses rather than the stripe of motherliness. Due to limited budget and other restrictions, condom merchandiseers and advertisers are face many problems, because of these restrictions condoms advertiser tend to direct their message to niches audiences through targeted magazines and furrow stations (i-e MTV, Channel V, SHE magazine ) rather than the major broadcast networks. The restrictions placed on condom advertising by networks and local stations feature with the modest dvertising budgets of condoms marketers has kept condom advertising at low to impalpable levels. Advertising of condoms remains much restricted than advertising of many other harvests including contraceptives. And whether it is due to thos e restrictions or for other financial reasons, the advertising budgets of condom companies have been so low that condom ads have been relatively rare even on those networks and affiliates provideing to accept such ads. We have seen many beer commercials sildenafil and oral contraceptive appear on TV (different networks of world) regularly, condom advertising remains limited and highly controversial.Condom advertising is prohibited by National Association of broadcasters (NAB) code of Conducts and many religious parties do not licence networks to air its commercials. The first network in the world was KNTV, San Jose, which disdain codes decided to carry a spot for Trojan in 1975. Some of the networks and stations that accept condom commercials impose certain limits on them, such as restricting the time of the day they can be run, or requiring their messages to be focused on diseases prevention rather than birth control. Condom marketers express frustration with the time limits net works impose.Condoms marketer could not place their condom ad during primetime even though other consumer product are able to run a network commercial that stimulate sex. Some networks decoy a strong line between messages around disease prevention which may be plyed and those about pregnancy prevention, which may be considered controversial for religious and moral reasons. Policies for Condoms Advertising The sensitive and personal nature of this product category warrants that particular care be exercised by the advertiser in the development of commercials.Such commercials will be accepted only if they come across the following conditions Commercials must deal solely with the issue of disease prevention make education of the public of aboriginal importance display and promotion of the product must be d wizard in a trusty and sensible manner Commercials must not make mention of contraception prove casual sex and promiscuity Public Opposition unremarkably in forming policie s for condom advertising, networks executives rely heavily on audience feedback. The little they hear from viewers on issues around condoms advertising, the kick downstairs they assume such advertising is received.Silence is golden in this case The slight response, the better it is. Industry executives agree that the landscape for condom ads has improved markedly in the last several years but note that in that respect are still significant obstacles to overcome for greater consistency in polity and broader acceptance. Advertisers vow to progress trying to reach a broad market through network telecasting and say they will grow their budgets when they can more easily place their ads. Most networks say they will expect to evaluate viewer reception to ads from this small but increasingly less controversial advertiser.Most of the people believe that condom ads motivate youngs to do sex because it eliminates the fear of HIV/AIDS, STDs and Pregnancy. And it crusades the traditiona l determine that sex should be kept within the marriage bed. plenty oppose condom ads because they promote promiscuity. Some TV stations, especially on cable, permit some limited condom advertising, but only late at night when children are presumed to be asleep. Condoms adverts do often appear in magazines which appeal to young adults. Whenever people see condom commercials they switched the other line of products or will turnoff the T.V set or may be leave the gathering immediately. Family think groups argue such ads could jock reduce teen pregnancies and check the dispense of sexually transmitted diseases including HIV/AIDS. People celebrate the sensational aspects of sex and sexuality while entangling the public health aspects of the issue in a straightjacket of fear, shame and denial. producer do use sexy images to sell sneakers, soft drinks, cars and cosmetics, doesnt it make a sense for the condom marketer to use them.What do we believe that condom advertising should be aired on TV, there was no consensus on how ad should feature the product and when it should be aired. Our world is on the verge of an AIDs epidemic. Can we afford to be coy about sex and contraception? In urban settings, people seem to know that condoms, if used properly can deter the stretch of HIV/AIDs and prevent pregnancy. Many new studies have shown that condom advertising, banned for many years on network television is acceptable to most Americans, Europeans, Germans and Asians.The spread of HIV/AIDS has convinced a growing number of governments to liberalize policies toward condom advertising. Condom ads were once banned in the United res publica and France, for example, but are now legal. Other countries that explicitly permit condom advertising include Brazil, Colombia, Denmark, France, Peru, Singapore, and Uganda. The government of Ethiopia itself advertises contraceptives, including condoms. In Russia a government safe-sex campaign uses advertising as its main approac h. In contrast, some governments continue to blackball condom advertising or strictly regulate it.In Indonesia, for example, condom advertising is not allowed if condoms are promoted for sexual activities such as adulterous sex or sex with commercial sex workersillicit activities seeming to spread HIV/AIDSbut is acceptable if condoms are promoted as a family planning method . Condom ads do not negatively affect viewers attitudes toward advertising, although networks restrict the time of the day when condom ads can air and limit their message and tone. But the question arises that these ads should be aired only on a particular timeDo the message of safe sex if not for the whole society? Or only particular classes of society are exposed to the risk of sexually transmitted diseases or HIV/AIDs or pregnancy? x years ago, no broadcast television network would air a give condom commercial. Today, three of the six major broadcast networks allow condom companies to advertise on their ai rwaves, with some limitations on message, tone, and time of day. drop began accepting condom ads in 1991, CBS in 1998, and NBC in 1999. ABC, UPN, and The WB continue to prohibit paid condom ads.ABC airs ads for prescription birth control pills, and The WB says it would consider ads for the pill as well. UPN and The WB do not broadcast network programming after 10 p. m. Several cable companies have allowed condom advertising for years, and some broadcasters that restrict paid condom ads accept public service ads referencing condoms or safer sex. One advertising agency said that television is one of the most effective means of educating people on the use of contraceptives. However, business people should avoid pique local cultural, amicable and religious sensitivities.It can be difficult to promote a practice or a product that can hinder with sexual pleasure, can be awkward to use, provides no immediate rewards, and is often associated with distrust and immorality, and whose reliab ility and effectiveness are often questioned. To be effective, condom promotion must engage people, reach them emotionally, and persuade them that using condoms is definitive, acceptable, convenient, and the social norm. The advertising of condoms can be especially difficult in conservative societies.The approach in Egypt, where the target is families and the message is family planning, contrasts dramatically with a sexy 1998 advertising campaign developed by McCann-Erickson for Durex condoms, targeting young single people and run in Europe. In Egypt, an advertising execution for a condom brand shows a father and mother introducing themselves and their children in a lovely way. The message, explained by the parents, is that having only two children, spaced a few years apart, means that one can spend time and attention victorious care of them.The advertising of condoms is a very sensitive topic, whether in the context of use of family planning or preventive health care. In Bahra in, regarded as one of the more liberal Gulf States, the advertising of contraceptives is forbidden. Other products may overly be subject to restrictions because of a desire to maintain modesty in the society. For example, a Korean company applied for permission to advertise its underclothing product in the Bahrain airport location. The advertising was acceptable only if the row Best Cotton Underwear was removed which shows the offending text track out. Benefits of Condoms CommercialsSeveral factors proved the importance of condoms advertising the devastations wrought by HIV/AIDS the sexual nature of many TV shows if you see from the public point of view, condoms have an even greater potential in that they can reduce the risk of aids and other STDs, networks are not justifying act condoms ads down while accepting other contraceptive ads. Following are the main reason why we favored condom commercials 1) Lack of cognizance (especially among sexually active young people) of the effectiveness of condoms in preventing the transmission of HIV/AIDS and some other STIs, as well as pregnancy. ) labour condom use as fashionable, acceptable and responsible, and as an essential part of HIV/AIDS, sexual health and sex education. 3) Short, 30-60 second radio and television advertising spots can be highly effective in delivering health-related messages. 4) To educate the public to the only product capable of slowing the spread of acquired immune deficiency syndrome, or AIDS. 5) It will reduce the undesirable pregnancy rates Condoms Advertisement in Pakistan In Pakistan, men are the primary reason why family planning is not a priority and contraceptive use is so low.In a country with about cxxx million people, only 12 percent of Pakistani women report using a modern contraceptive method, and Pakistan has the highest total fertility rate among the ten most populous countries. handss concerns, beliefs, and practices must be intercommunicate failure to do so will releg ate Pakistan, and its women, to continued high birth rates and unnecessary maternal and child deaths. Men must be motivated to act, to be concerned about their familys and their married charwomans health. Only when men act, or at least do not interfere when their wives desire to act, will the situation improves.The widespread social marketing of condoms in Pakistan has been useful in exposing men to modern methods of avoiding unwanted pregnancies. In Pakistan, men dominate all activities outside the household, including shopping. Thus, men see Sathi condoms at local shops, learn from the media or from friends that it is a simple and inexpensive means of preventing an unwanted pregnancy, and are inspired to purchase it. Sathi can and then be seen as an introduction to modern contraception, with some bring togethers then graduating to more effective or permanent methods. Targeting MenThe overriding dominance of men as decision-makers in Pakistan, and the restrictions on womens mov ements outside the home, has fueled the invite to target men in national FP campaigns. Condoms, the premier male contraceptive method, have traditionally been promoted to men. As a result, psi/SMP has tailored its multi-media condom social marketing messages and educational campaigns to appeal to men and address their vindication points. a. Sense of Male Responsibility The objective of these campaigns is to increase a mans sense of responsibility for family size and for his wifes fruitful health.An increased sense of male responsibility combined with appropriate cognition about the benefits of family planning, messages which motivate action, and clear instructions on where to go for timber FP products and services should lead to increased contraceptive use. PSI/SMP has used five-fold strategies to motivate men to purchase Sathi condoms. b. Providing Relevant and Correct Information to Men Even with female contraceptive methods such as Green mastermind IUDs, oral contracepti ves (OCs), and injectables PSI/SMP targets its messages for male as well as female clients.It is critical to get the men on board since they have an important role not only in the decision to purchase contraceptives, but because they are often the ones to buy the products. In some cases, when a womans movements are restricted by purdah, for example, her economise will overturn the doctor or pharmacist and may be the only pedigree of breeding on oral contraceptives and their potential side effects. c. Small Family average The PSI/SMP television and cinema commercials which promote Green Star hormonal contraceptives and FP clinics prominently feature men.In one scene, a husband is at first reluctant to discuss family planning with his wife, or permit her to scrutinize a Green Star clinic. After a dream sequence, in which the husband is overwhelmed by rowdy, noisy children, he immediately agrees with his wife that there should be an adequate period between births in order to give each child the time and attention she/he deserves. The commercial closes with the correspond visiting a Green Star FP clinic together. d. Male Providers While PSI/SMP is engaged in intensive efforts to train female medical practitioners, it will also train thousands of male doctors and pharmacists.Research indicates that men are more likely to go to other men particularly male doctors and pharmacists for information about family planning. It is therefore important that these male medical practitioners provide right(a) information to men, so that misconceptions can be dispelled and men can assist and even motivate their wives to begin practising contraception. e. Inter-spousal Communication PSI/SMP also communicates more generic messages to the public, those which do not promote a specific contraceptive method or brand, but instead aim to change behaviors in ways that encourage family planning practice.For example, television, radio, and other media promote inter-spousal communic ation, with a husband and wife discussing family planning options. Research in other countries has shown that couples who discuss family planning are more likely to use modern contraceptives than those couples who avoid the subject. f. little missy Child Throughout its communications campaigns, PSI/SMP has strived to improve the status of women in Pakistan through positive and empowering images and messages. In all PSI/SMP advertisements, for example, a couple is shown with only one child a girl with the father ostensibly loving and caring for the girl.By consistently showing a girl child, PSI/SMP hopes that this will decrease Pakistani mens discernment for a male child, and show that girls are equal in cheer to boys. Improving the status of women in the look of men and in the eyes of the society will lead to increased female empowerment, ultimately resulting in women asserting more control over their reproductive health and family size. Since Pakistan is considered an Islam ic society, running condoms commercial on air would raise some controversies.People are not ready to accept these commercials. For them watching condoms commercial, discussing sexual issues is a bit embarrassing. Condom commercial motivates people to have sex out of marriage bed and this is what against their traditional values. It is something that is prohibited in Islam. Condoms advertising were aimed to be potentially socially sensitive in the Asian community, particularly which could clangour with traditional values, like keeping oneself disinterested and pure, having few desires, respect for tradition, and moderation.

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