Coffee Shops and Mobile Apps

Researcher social function The tec role in this qualitative field of force was to over recover the selective information store upion carry out and analysis of the study. The data collection and analysis process consists of gathering and measuring themes of interest in a fashion that serve distrusts and evaluate outcomes. Participants The world of this study was employees and guests of coffee shops.The participants for this convenience sampled, interview study consisted of employees and customers of local coffee shops located in the Saint Paul, MN. Participants were contacted in soul and asked to participate in the study. Overall 15 customers and employees were solicited. Participants were told a brief overview of the intent of the study and presented a consent form. The consent form contained information relating to the pop the question of the study and information ensuring the participant that their identity and confidentiality would not be compromised. data arrangement technique Before collecting data, the detective completed the required respectable training by reviewing and understanding the ethical principles and guidelines for the protection of human subjects of research. informed Consent A walk up approach method was utilise to solicit prospective participants for this study. It was stressed that participation was unpaid and confidential. A garner in App finaleix A was disposed(p) for interested parties. If prospective participants did not show an interest in the interview, they could Just decline to participate and no further involvement was needed.Instruments The two data collection instruments, virtuoso for employees and one for customers, were composed six coordinate open-ended questions in Appendix B. The questions were knowing to capture participant feelings active brisk app technology and its adaptability to coffee shops. Data Collection Data was collected through an in person structured open-ended interview. The researchers were able to interview the participant during the end of the work twenty-four hour period by walking up to the prospective participant and asking if they had a couple of minutes to answer a couple of questions.The researcher would and so ask the participant six questions and record the participant response. The interview would end with the researcher thanking the participant for their time. Data Analysis Data Analysis Technique The raw data was separated into the two instruments and analyzed by congregation first. Through the first pass of each questionnaire, the researcher highlighted and noted provoke notions from each of the individuals and then determined which comments stuck out some(prenominal) frequently and observe comments that were unique but very valid points, both for and against the mobile app topic.By doing this, the researcher was able to develop themes and then make an assessment as to if the customer or employee saw potential with the app and if there was going to be a level of demand high enough to support the amount of investment and increase in resources within the coffee shops. Data Analysis Customers The researcher was able to get 8 customers varying in age and gender to compress the 10 to 15 minutes with me to answer the 6 question questionnaire. As evaluate, the researcher got many similar answers to the questions however the researcher did collect some very interesting comments that were unique.It was found that of all the customers put one across comprehend of this mobile app technology and of those, 75% said that they would use the technology if it were available. The of import theme for participants who said yes was because they thought it would be a great manner to save time and avoid re typically compulsive and would not urgency to use a telephone to order in their vehicle. The customers who answered yes agree that they would use it for all of the items on the menu, especially the food items because those tend to take a little longer.When asked well-nigh potential complications all said they could see things going wrong particularly regarding the quality and temperature of the pre-ordered items. A few were have-to doe with about the actual mobile app technology staying current and functional. Another idea was to add a feature to the app to act as a pay off punch card. Data Analysis Employees The employees, on the other hand, had a s of a different view on the functionality of having a mobile app rules of order process.All s change surface of the employees interviewed shared the knowledge of the technology, but only 14% thought that it would work and the others thought that it only could work or it would be alternatively challenging to implement successfully. The employees shared the same concerns as the customer about quality and temperature however, this was more of their focus because they have certain standards they have to put up based on their business model. It was also made apparent that the volume of coffee shops business model involves face-to-face contact for suggestive selling and for customers to come in and stay a slice.Many of the employees thought that there would have to be a dedicated member working in a distinctly different area of the store with more resources, for example more screens, a new POS system, more counter space and more employees. just about of the thoughts were that mobile app users and regular order in customers should not be forced to be in the same line. This could cause client satisfaction to be decreased. That being said the employees did have many positive things to say about the mobile app.Many thought that there would be more organization screwing the counter and it could increase sales and revenue and it could reach a solely new realm of clients. Some thought that this would work great for locations with a drive thru window. Many said that this would be a great chance for larger orders for example when people n eed coffee for more than 5 people at once. The larger coffee canteens take a while to make and get ready for customer pickup especially during industrious times. Lastly, to go with that it was said by many that they could see this working much better if there were a limited menu for the app.Limitations/Delimitations Limitations in this wildcat research were that when trying to interview employees, there were a couple of times we were rushed or interrupted because of customers. In addition, we were limited to only the people that was in the coffee shop at that time therefore not allowing for a large demographic diversity. Population and Sampling The target population of this study consisted of customers of a coffee shop in the United States. The expected size of the sample was over 25 participants where we didnt know anything about if they even drank coffee or visited coffee shops.Also we had no idea if they were handy with mobile APS. Data Collection E-mail or a message come al ong requests via Backbone and Linked were used for this study. This method made sure that participants knew this was voluntary and confidential. A letter on the first page of the survey was prepared for interested parties to learn more about the study. If potential participants did not want to partake in the survey, they could disregard the request and no further constituent as needed. Instrument The data collection instrument (Appendix C) was composed by and large of quantitative closed-ended questions.