Marketing

    The Effectiveness of Celebrity Endorsement in India By Rajni Surana 2008 A dissertation presented in part consideration for the degree of MA in Marketing 1 Acknowledgements  My research interest in renown authority and the efforts leading to this study feel brought me sundry(a) debts of favour. I am particularly appreciative to Dr. Deborah Roberts who gave her time to go to with my requests for information, as thoroughly as for her guidance and valuable aid from the offset of this project. Her insights and remarks were of wide value. My deliberations on the study have as well as been influenced by the contributions of several(prenominal) other researchers, many of whom are cited throughout the text. Furthermore, I would same to express my gratitude to all the respondents without whom this research would not have been possible. Finally, I would like to recognize and thank my parents Mr and Mrs. Surana and my sister Chiki for their deathless support. 2  pluck  The practice of celebrities being used for edition services other than performing their actual job as either an player or an athlete, such as irregulars has proliferated oer time.

Despite the follow and the risks involved with this technique of advertising, it is been used rather extensively in the present era. The instrument of celebrity endorsement has nowadays fuck off a pervasive grammatical constituent in advertising and communion management. India as a plain is known for loving its stars. The Indians revere their boll wood actors and cricketers. The advertisers see this as an oppor tunity to grab and make on so as to expand ! their operations and levy their product. This dissertation focuses on examining the perception of these Indian Consumers about the celebrity endorsement process and the later(prenominal) impact on their obtain decisions. This project begins with a belles-lettres review which provides an insight into the research done by the earlier authors followed by the structure of the research...If you expect to get a all-inclusive essay, order it on our website: OrderCustomPaper.com

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