Please turn on View Mark Up to  deliberate my commentsYou show an  minute grasp of the  virtuous Airlines issues in your  closing paper. In content, you integrated my week 4 comments into the  archetypal 3 sections very well (thanks).  In content you  picture excellent critical thinking as you build your  gaucherie  here(predicate) for an excellent decision. Please see the document and grading   tally in for more detailed comments. This is excellent work with  prominent  consolidation of our key course concepts and benchmarking. Running head:   hassle  ancestor: CLASSIC AIRLINESProblem Solution: Classic AirlinesUniversity of PhoenixProblem Solution: Classic AirlinesChanges arising from social, economic, technological, competitive, and regulatory forces produce trends that can dramatically affect a  company?s  trade strategy. ?The process of continually  getting  entropy on events occurring outside the organization to identify and  ensure  potential trends is called environmental  rak   ening? (Kerin, Hartley, Berkowitz, & Rudelius, 2006, p. 72).  Performing an environmental  register is extremely useful for Classic Airlines to be able to   get behind industry concerns early and to be able to differentiate itself from its   cruel competitors. Successfully using the information provided from an environmental scan is   essential for Classic to achieve growth and a competitive advantage. Gaining a thorough understanding of  guest needs and knowledge of their client markets and purchasing behaviors are also necessary components for achieving organizational and  merchandise success.

 An accurate forecast of cur   rent and future customer needs, values, and !   behaviors allows a company to develop solutions to satisfy these needs and is necessary in the creation of effective marketing strategies and long-term marketing objectives.    spic-and-span  prognostication can maximize customer satisfaction and   allegiance and increase effectiveness in marketing strategies, both of which   piece to sales growth , competitive strength, and customer  subjection. Achieving the customer  the true and competitive advantage that Classic desires first requires understanding and  forebode of customer needs...                                        If you want to get a full essay,   cloistral order it on our website: 
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